Malcolm Gladwell

If you could choose to describe a character by the way they look, or by what they keep in their bedroom, Malcolm says to choose the bedroom. Learn how to use the setting and action around a character to build their personality.

Using his essay "Something Borrowed" as an example, Malcolm demonstrates how to use language and emotion to build a powerful narrative.

What makes a story worth pursuing? Malcolm talks through his criteria for spotting a unique story and the first steps of story development.

Malcolm breaks down the strengths of some of his favorite writers: Lee Child, David Epstein, Michael Lewis, and Janet Malcolm.

The interview is the critical foundation for developing character in nonfiction. Malcolm teaches you how to conduct an interview to uncover what is uniquely interesting about your subject.

Malcolm believes that you can't become a great writer without being a great reader. Learn Malcolm's strategies for critical reading.

Using David and Goliath and "What the Dog Saw," Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.

For Malcolm, a title is the ultimate attention-grabber. Learn how to write powerful titles that will speak to your reader's' emotions.

Learn how to use surprises, guessing games, and suspense to invite readers into your story.

Malcolm believes that when you reveal a story is just as important as what that story is. He explains this idea with an in-depth look at one of his favorite characters, late-night television pitchman Ron Popeil.