Dan Heath
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"From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what's not working--in systems and processes, organizations and companies, and even in our daily lives--by identifying leverage points and concentrating resources to achieve our goals."-- Provided by publisher.
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"So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have...
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"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create...
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In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...
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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional...
8) Switch
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¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes la mente racional y la mente emocional que compiten por el control. La mente racional...
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Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los días, incluso miles. Pero ¿cómo podemos saber si estamos tomando las correctas? En Decídete, Chip y Dan Heath abordan uno de los temas cruciales de nuestras vidas laborales y personales: cómo tomar mejores decisiones. Y es que la decisión correcta, en el momento oportuno, puede cambiarlo todo. La investigación psicológica ha revelado que nuestras decisiones se...