Discusses why people make bad judgements and how to make better ones by reducing the influence of "noise"--variables that can cause bias in decision making--and draws on examples in many fields, including medicine, law, economic forecasting, forensic science, strategy, and personnel selection
A tour of nine common business decision-making traps -- and practical tools for avoiding them -- from a professor of strategic thinking. We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases...