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Business plans for dummies

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Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.

Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

Realistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls

In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You'll discover how to:

Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.

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Grouping Information

Grouped Work ID 0681e1a5-754d-1b1f-9ca3-898658a70a8f
full_title business plans for dummies
author tiffany paul
grouping_category book
lastUpdate 2018-03-22 23:14:01PM

Solr Details

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auth_author2 Barry, Brett., Peterson, Steven, Peterson, Steven, Ph.D.
author Tiffany, Paul, Ph.D.
author2-role Barry, Brett.|Narrator, Peterson, Steven, Peterson, Steven,Ph.D., hoopla digital.
author_display Tiffany, Paul
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction

Your one-stop guide to creating a winning business plan from scratch

Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!

  • Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives

  • Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want

  • Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs)

  • Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget

  • Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment

  • Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed

    Open the book and find:

  • Tips on developing a sure-fire business strategy

  • How to set realistic objectives

  • Forecasting and budgeting strategies

  • Keys to writing a motivational mission statement

  • How to decipher the latest consumer trends

  • Advice on building your brand and brand loyalty

  • Tips for seeing and seizing opportunities before the competition

  • Ways to adapt your plan to economic change

    Learn to:

  • Prepare a watertight business strategy

  • Assess the marketplace

  • Devise a sensible forecast and budget

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    primary_isbn 9781568848686
    publishDate 1997, 2007, 2012
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    series --For dummies
    series_with_volume --For dummies
    subject_facet Business planning
    title_display Business plans for dummies
    title_full Business Plans For Dummies, Business plans for dummies / by Paul Tiffany and Steven Peterson ; foreword by John B. Schulze, Business plans for dummies [electronic resource] / Paul Tiffany and Steven D. Peterson
    title_short Business plans for dummies
    topic_facet Business, Business planning, Nonfiction