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What would Google do?

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"Eye-opening, thought-provoking, and enlightening." --USA Today

"An indispensable guide to the business logic of the networked era." --Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big." --San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

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Grouping Information

Grouped Work ID 0af45070-a128-6686-6d9b-c88f29c099a6
Grouping Title what would google do
Grouping Author jarvis jeff
Grouping Category book
Last Grouping Update 2020-06-05 22:43:26PM
Last Indexed 2020-06-05 23:46:31PM

Solr Details

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author Jarvis, Jeff, 1954-
author_display Jarvis, Jeff
available_at_catalog Main Kids
Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.
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primary_isbn 9780061709715
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ils:CARL0000321944 Book Books 1st ed. English Collins Business, c2009. ix, 257 p. ; 24 cm.
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subject_facet Creative ability in business
Information technology -- Management
Technological innovations
title_display What would Google do?
title_full What Would Google Do?
What would Google do? / Jeff Jarvis
title_short What would Google do?
topic_facet Business
Creative ability in business
Information technology
Technological innovations