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Charming your way to the top: Hollywood's premier P.R. executive shows you how to get ahead

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Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. In many cases, it can mean the difference between success and bankruptcy. However, most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees—but it isn't, despite the fact that the value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. And it's certainly true in entertainment, a whole business based on the money-making potential of charm.

This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned, from your parents, from your friends, and from people like author Michael Levine, who has made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How do you succeed in business without really trying? By charming your way to the top.

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ISBN:
159228440
9781481549783
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Grouping Information

Grouped Work ID 0e17620c-ba68-9f38-a9c6-aee56992f03e
Grouping Title charming your way to the top hollywoods premier p r executive shows you how to get ahead
Grouping Author levine michael
Grouping Category book
Last Grouping Update 2020-05-28 23:21:03PM
Last Indexed 2020-05-28 23:55:34PM

Solr Details

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accelerated_reader_point_value 0
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author Levine, Michael.
author_display Levine, Michael
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. In many cases, it can mean the difference between success and bankruptcy. However, most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees—but it isn't, despite the fact that the value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. And it's certainly true in entertainment, a whole business based on the money-making potential of charm.

This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned, from your parents, from your friends, and from people like author Michael Levine, who has made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How do you succeed in business without really trying? By charming your way to the top.

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primary_isbn 159228440
publishDate 2004
2006
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
overdrive:33c2bec6-5b70-4325-ae3c-8efe25466059 eAudiobook Audio Books English Blackstone Publishing 2006
ils:CARL0000235047 Book Books English Lyon's Press, c2004. xx, 201 p. : col. ill. ; 24 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facet Interpersonal communication
Public relations
Success in business
title_display Charming your way to the top : Hollywood's premier P.R. executive shows you how to get ahead
title_full Charming Your Way to the Top Hollywood's Premier P. R. Executive Shows You How to Get Ahead
Charming your way to the top : Hollywood's premier P.R. executive shows you how to get ahead / Michael Levine
title_short Charming your way to the top :
title_sub Hollywood's premier P.R. executive shows you how to get ahead
topic_facet Business
Interpersonal communication
Nonfiction
Public relations
Success in business