Predictably irrational: the hidden forces that shape our decisions

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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world-one small decision at a time.
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ISBN:
9780061353246
9780061958724
9780061750113
9780061629532
006135323
9780061353239
9780061854545
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Grouping Title predictably irrational the hidden forces that shape our decisions
Grouping Author ariely dan
Grouping Category book
Last Grouping Update 2019-12-06 10:25:24AM
Last Indexed 2019-12-06 10:26:39AM

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display_description Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour. And, by recognizing these patterns, the author shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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subject_facet Consumer behavior
Decision making
Economics -- Psychological aspects
Judgment
Reasoning (Psychology)
title_display Predictably irrational : the hidden forces that shape our decisions
title_full Predictably Irrational The Hidden Forces That Shape Our Decisions
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely
title_short Predictably irrational :
title_sub the hidden forces that shape our decisions
topic_facet Business
Consumer behavior
Decision making
Economics
Judgment
Nonfiction
Psychological aspects
Reasoning (Psychology)
Sociology