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Networking with the affluent and their advisors

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The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in this country Thomas J. Stanley - author of Selling to the Affluent and Marketing to the Affluent - shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Affluent individuals report that interpersonal, or "word of mouth," endorsements are the most influential in their decisions to patronize a variety of product and service providers. Networking with the Affluent and Their Advisors offers a proven method for reaching the affluent through their affinity groups and using that association to increase sales, billable hours, and client base. With numerous case examples, Thomas J. Stanley answers several important questions, including: . How did a young sales professional gain the endorsement of a multimillionaire who headed an important trade association? How did an accountant attract hundreds of affluent business owners as clients in spite of never making a single sales call? What commercial organizations can assist the sales professional in setting up an influence network? How did one sales professional propose to meet personally with 100 of the top business owners in his community? What provocative themes were used in two toprated trade journal articles written by extraordinary sales professionals who target the affluent? Imagine the impact on even an ordinary sales professional's revenue if he were endorsed by the president of a trade association composed of hundreds of millionaires.In fact, this type of endorsement was given at a trade conference. How did this endorsement come about? The dramatic shift in orientation from being an ordinary sales professional to being an extraordinary networker begins with targeting. Networking with the Affluent and
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ISBN:
9780070610484
9781556238918
9780795325960
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Grouping Information

Grouped Work ID 0f7c9eed-3507-eb6c-82f4-0b8337b76bf1
Grouping Title networking with the affluent and their advisors
Grouping Author stanley thomas j
Grouping Category book
Last Grouping Update 2018-11-20 00:30:31AM
Last Indexed 2018-11-20 01:22:50AM

Solr Details

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author Thomas J. Stanley, Ph.D.
author_display Stanley, Thomas J
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description

From the New York Times bestselling author of The Millionaire Next Door, Networking with the Affluent explores effective tactics for strengthening relationships with wealthy prospects and clients, as well as their advisors—and generating new business among this highly exclusive target market.

Networking with the wealthy is not like networking with the less-affluent. Dr .Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. This book is essential reading material for anyone whose target market includes the affluent.

ABOUT THE AUTHOR

Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America's wealthy, starting in 1973—and focusing on people with a net worth of at least $1 million.

His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. His subsequent book, The Millionaire Mind, debuted at #2 on the New York Times bestseller list.

Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.

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owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9780070610484
publishDate 1993, 2012
record_details ils:CARL0000070417|Book|Books||English|Business One Irwin,|c1993.|xiv, 260 p. ; 24 cm., overdrive:60c48962-3a28-4052-bc38-157fb3cb0a58|eBook|eBook||English|RosettaBooks|2012|
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
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subject_facet Financial planners, Investment advisors, Rich as consumers -- United States, Social networks
title_display Networking with the affluent and their advisors
title_full Networking with the Affluent and Their Advisors, Networking with the affluent and their advisors / Thomas J. Stanley
title_short Networking with the affluent and their advisors
title_sub
topic_facet Business, Financial planners, Investment advisors, Nonfiction, Rich as consumers, Social networks