For what it's worth: business wisdom from a pawnbroker

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Businesses these days talk a lot about figuring out what the customer wants. Well, here's your first lesson: the customer doesn't know what he wants. This book is going to show you how to convince him he wants the thing you're selling.   Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he owns Detroit's biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn .   As a third-generation pawnbroker, Gold grew up in the business, dealing with cus­tomers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family's small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.   On any given day, he could be taking a vin­tage car in to pawn or chasing down a thief who's just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy's ups and downs.   In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you.   You will learn: How to tell an emotional story when you're selling—and take emotion out of the transaction when you're buying Why judging your customers before you know them can kill a potential deal How to deal with risk, both mental and physical How to communicate with employees (even if they're your own kids) Why investing in relationships with your community is time well spent Why your business should never be limited by what others tell you it should be   No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he's learned from fifty-five years in the most interesting job in the world. .
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ISBN:
9781591846390
9781469087481
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Grouping Information

Grouped Work ID 10df6fa8-1ed7-8ccb-1118-2ec6cb05391f
Grouping Title for what it s worth business wisdom from a pawnbroker
Grouping Author gold les
Grouping Category book
Last Grouping Update 2018-09-24 23:03:32PM
Last Indexed 2018-09-25 00:08:35AM

Solr Details

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author Gold, Les (Pawnbroker).
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available_at_catalog Green Hills, Green Hills Kids, Southeast
collection_catalog Non-Fiction
detailed_location_catalog Green Hills - Adult Non-Fiction, Southeast - Adult Non-Fiction
display_description

Businesses these days talk a lot about figuring out what the customer wants. Well, here's your first lesson: the customer doesn't know what he wants. This book will show you how to convince him he wants what you're selling. Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad's basement. Now he owns Detroit's biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality television show Hardcore Pawn.As a third-generation pawnbroker, Gold grew up in the business, dealing with cus­tomers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family's small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day. On any given day, he could be taking a vin­tage car into pawn or chasing down a thief who's just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy's ups and downs.In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took into pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you.

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owning_library_catalog Nashville Public Library
owning_location_catalog Green Hills, Green Hills Kids, Southeast
primary_isbn 9781591846390
publishDate 2013, 2014
record_details ils:CARL0000414008|Book|Books||English|Portfolio/Penguin,|2013.|208 pages ; 22 cm., overdrive:88f3b986-4024-42f7-9b01-aede4e3c7252|eAudiobook|Audio Books||English|Blackstone Audio, Inc.|2014|
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subject_facet Gold, Les -- (Pawnbroker), Management, Pawnbroking, Success in business
title_display For what it's worth : business wisdom from a pawnbroker
title_full For What It's Worth Business Wisdom from a Pawnbroker, For what it's worth : business wisdom from a pawnbroker / Les Gold
title_short For what it's worth :
title_sub business wisdom from a pawnbroker
topic_facet Business, Gold, Les, Management, Nonfiction, Pawnbroking, Success in business