Beam, straight up: the bold story of the first family of Bourbon

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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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ISBN:
9781118378366
9781118438152
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Grouping Information

Grouped Work ID 1304a8a4-e352-9150-8e87-4cbe323a4a56
Grouping Title beam straight up the bold story of the first family of bourbon
Grouping Author noe fred
Grouping Category book
Last Grouping Update 2018-10-16 23:26:17PM
Last Indexed 2018-10-17 00:17:13AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Kokoris, Jim.
author Fred Noe
author2-role Kokoris, Jim.
author_display Noe, Fred
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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id 1304a8a4-e352-9150-8e87-4cbe323a4a56
isbn 9781118378366, 9781118438152
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itype_catalog , Book
last_indexed 2018-10-17T05:17:13.735Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 338.766352 N763b
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9781118378366
publishDate 2012
record_details ils:CARL0000400656|Book|Books||English|John Wiley & Sons, Inc.,|c2012.|xii, 206 p. : ill. (some col.), col. map ; 19 cm., overdrive:3d1541c2-d0f6-4dac-bb39-b671856ee3dc|eBook|eBook||English|Wiley|2012|
recordtype grouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:3d1541c2-d0f6-4dac-bb39-b671856ee3dc -1 Available Online Available Online false true true false false false
ils:CARL0000400656 35192043147457 On Shelf On Shelf false true true false false true
subject_facet Beam, James B., -- 1864-1947 -- Family, Distillers -- United States -- Biography, James B. Beam Distilling Company -- History, Noe, Fred, Whiskey industry -- United States -- History
title_display Beam, straight up : the bold story of the first family of Bourbon
title_full Beam, Straight Up The Bold Story of the First Family of Bourbon, Beam, straight up : the bold story of the first family of Bourbon / Fred Noe with Jim Kokoris
title_short Beam, straight up :
title_sub the bold story of the first family of Bourbon
topic_facet Beam, James B, Business, Distillers, Family, History, Noe, Fred, Nonfiction, Whiskey industry