Hidden in plain sight: how to create extraordinary products for tomorrow's customers

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Description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see--and capitalize upon--what is hidden in plain sight today to create businesses tomorrow.

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ISBN:
9780062125699
9780062125712
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Grouping Information

Grouped Work ID 15a4c669-3ed8-29e5-cfa5-de31a3604c48
Grouping Title hidden in plain sight how to create extraordinary products for tomorrows customers
Grouping Author chipchase jan
Grouping Category book
Last Grouping Update 2018-09-24 23:03:32PM
Last Indexed 2018-09-24 23:50:56PM

Solr Details

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auth_author2 Steinhardt, Simon.
author Jan Chipchase
author2-role Steinhardt, Simon.
author_display Chipchase, Jan
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

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id 15a4c669-3ed8-29e5-cfa5-de31a3604c48
isbn 9780062125699, 9780062125712
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last_indexed 2018-09-25T04:50:56.796Z
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 658.575 C5411h
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9780062125699
publishDate 2013
record_details ils:CARL0000410483|Book|Books|First edition.|English|HarperBusiness, an imprint of HarperCollins Publishers,|[2013], ©2013.|239 pages ; 24 cm., overdrive:a866612d-0f3f-4bb7-b74c-5c8e316a472a|eBook|eBook||English|HarperCollins|2013|
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ils:CARL0000410483 35192044083610 On Shelf On Shelf false true true false false true
overdrive:a866612d-0f3f-4bb7-b74c-5c8e316a472a -1 Available Online Available Online false true true false false false
subject_facet Consumer behavior, Marketing research, New products
title_display Hidden in plain sight : how to create extraordinary products for tomorrow's customers
title_full Hidden in Plain Sight How to Create Extraordinary Products for Tomorrow's Customers, Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt
title_short Hidden in plain sight :
title_sub how to create extraordinary products for tomorrow's customers
topic_facet Business, Consumer behavior, Marketing research, New products, Nonfiction