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Social media optimization for dummies

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Optimize, optimize, optimize to get the most out of yourcompany's social media presence

As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.

So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals.

Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers

From integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess.

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9781119016090
9781119016120
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Grouping Information

Grouped Work ID 1759a948-8c3c-c022-ef12-d0878175305f
Grouping Title social media optimization for dummies
Grouping Author shreves ric
Grouping Category book
Last Grouping Update 2018-11-18 23:28:41PM
Last Indexed 2018-11-18 03:28:37AM

Solr Details

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display_description You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away!
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series For dummies
series_with_volume For dummies|
subject_facet Business communication, Internet marketing, Social media
title_display Social media optimization for dummies
title_full Social Media Optimization For Dummies, Social media optimization for dummies / by Rick Shreves with Michelle Krasniak
title_short Social media optimization for dummies
title_sub
topic_facet Business, Business communication, Internet marketing, Nonfiction, Social media