Green Hills Branch Library is closed Nov 19-24 for parking lot maintenance. Get details.

All library locations are closed Thursday, Nov 22 and Friday, Nov 23 for the Thanksgiving holiday.

Tell us what you think! Take our Facilities Satisfaction Survey.

Social media optimization for dummies

Book Cover
Average Rating
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Optimize, optimize, optimize to get the most out of yourcompany's social media presence

As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age.

So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals.

Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers

From integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess.

Also in This Series
More Like This
More Details
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 1759a948-8c3c-c022-ef12-d0878175305f
Grouping Title social media optimization for dummies
Grouping Author shreves ric
Grouping Category book
Last Grouping Update 2018-11-18 23:28:41PM
Last Indexed 2018-11-18 03:28:37AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Krasniak, Michelle.
author Ric Shreves
author2-role Krasniak, Michelle.
author_display Shreves, Ric
available_at_catalog Edmondson Pike, Edmondson Pike Kids, Inglewood
collection_catalog Non-Fiction
detailed_location_catalog Edmondson Pike - Adult Non-Fiction, Inglewood - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away!
format_catalog Book, eBook
format_category_catalog Books, eBook
id 1759a948-8c3c-c022-ef12-d0878175305f
isbn 9781119016090, 9781119016120
item_details ils:CARL0000481276|35192048517670|Edmondson Pike - Adult Non-Fiction|658.872 S5614s|||1|false|false|||||On Shelf||EP||, ils:CARL0000481276|35192048517696|Inglewood - Adult Non-Fiction|658.872 S5614s|||1|false|false|||||On Shelf||IN||, ils:CARL0000481276|35192048596948|Edmondson Pike - Adult Non-Fiction|658.872 S5614s|||1|false|false|||||On Shelf||EP||, ils:CARL0000481276|35192048596955|Main Library - Adult Non-Fiction|658.872 S5614s|||1|false|false|||||Checked Out||MN||, overdrive:4b59c85b-ed26-409e-a630-74d5d080e4f5|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online||||
itype_catalog , Book
last_indexed 2018-11-18T09:28:37.944Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 658.872 S5614s
owning_library_catalog Nashville Public Library
owning_location_catalog Edmondson Pike, Edmondson Pike Kids, Inglewood, Main Kids, Main Library
primary_isbn 9781119016090
publishDate 2015
record_details ils:CARL0000481276|Book|Books||English|For Dummies,|[2015]|xii, 344 pages : illustrations ; 23 cm., overdrive:4b59c85b-ed26-409e-a630-74d5d080e4f5|eBook|eBook||English|Wiley|2015|
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:4b59c85b-ed26-409e-a630-74d5d080e4f5 -1 Available Online Available Online false true true false false false
ils:CARL0000481276 35192048517670 On Shelf On Shelf false true true false false true
ils:CARL0000481276 35192048596955 Checked Out Checked Out false false true false false true
ils:CARL0000481276 35192048517696 On Shelf On Shelf false true true false false true
ils:CARL0000481276 35192048596948 On Shelf On Shelf false true true false false true
series For dummies
series_with_volume For dummies|
subject_facet Business communication, Internet marketing, Social media
title_display Social media optimization for dummies
title_full Social Media Optimization For Dummies, Social media optimization for dummies / by Rick Shreves with Michelle Krasniak
title_short Social media optimization for dummies
topic_facet Business, Business communication, Internet marketing, Nonfiction, Social media