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Social media engagement for dummies

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Put "engage" front and center in your social media marketingengagement strategies!

When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing.

Helps you build and foster social media relationships withpotential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--andmake things happen Explores the fundamentals, especially for do-it-yourselfsmall-business owners and marketers Covers building trust and credibility, creating connections,encouraging sharing, using social networks to engage, using emailmarketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connectto followers, convert them to customers, turn them into evangelistsfor your company, and boost your bottom line!

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Grouping Information

Grouped Work ID 19cd7095-f458-9644-6df2-412a16b8a712
Grouping Title social media engagement for dummies
Grouping Author sherman aliza
Grouping Category book
Last Grouping Update 2018-11-20 00:30:31AM
Last Indexed 2018-11-20 01:17:37AM

Solr Details

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auth_author2 Elliott Smith, Danielle.
author Sherman, Aliza.
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display_description Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.
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publishDate 2013
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series For dummies
series_with_volume For dummies|
subject_facet Internet marketing, Online social networks, Relationship marketing, Social media -- Handbooks, manuals, etc
title_display Social media engagement for dummies
title_full Social Media Engagement For Dummies, Social media engagement for dummies / by Aliza Sherman and Danielle Elliott Smith
title_short Social media engagement for dummies
topic_facet Business, Internet marketing, Nonfiction, Online social networks, Relationship marketing, Social media