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Social media engagement for dummies

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Publisher:
Varies, see individual formats and editions
Pub. Date:
2013.
Language:
English
Description

Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

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ISBN:
9781118530191
9781118530238
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Grouping Information

Grouped Work ID 19cd7095-f458-9644-6df2-412a16b8a712
Full title social media engagement for dummies
Author sherman aliza
Grouping Category book
Last Update 2018-05-25 23:28:53PM
Last Indexed 2018-05-25 23:58:25PM

Solr Details

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author Sherman, Aliza.
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display_description Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.
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series For dummies
series_with_volume For dummies|
subject_facet Internet marketing, Online social networks, Relationship marketing, Social media -- Handbooks, manuals, etc
title_display Social media engagement for dummies
title_full Social Media Engagement For Dummies, Social media engagement for dummies / by Aliza Sherman and Danielle Elliott Smith
title_short Social media engagement for dummies
title_sub
topic_facet Business, Internet marketing, Nonfiction, Online social networks, Relationship marketing, Social media