Onward: how Starbucks fought for its life without losing its soul

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English
Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
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ISBN:
9781609613822
9781611744927
9781609613464
9781605292885
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Grouping Information

Grouped Work ID 2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
Grouping Title onward how starbucks fought for its life without losing its soul
Grouping Author schultz howard
Grouping Category book
Last Grouping Update 2018-07-21 23:35:05PM
Last Indexed 2018-07-22 00:02:01AM

Solr Details

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auth_author2 Gordon, Joanne,, Gordon, Joanne.
author Howard Schultz
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collection_catalog Non-Fiction
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display_description In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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publishDate 2011, 2012
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subject_facet Coffee -- United States -- Marketing, Coffee industry -- United States, Leadership -- United States, Organizational change -- United States, Schultz, Howard, Starbucks Coffee Company
title_display Onward : how Starbucks fought for its life without losing its soul
title_full Onward : how Starbucks fought for its life without losing its soul / Howard Schultz ; with Joanne Gordon, Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon, Onward How Starbucks Fought for Its Life Without Losing Its Soul, Onward How Starbucks Fought for Its Life without Losing Its Soul
title_short Onward :
title_sub how Starbucks fought for its life without losing its soul
topic_facet Biography & Autobiography, Business, Coffee, Coffee industry, Leadership, Marketing, Nonfiction, Organizational change, Schultz, Howard