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Onward: how Starbucks fought for its life without losing its soul

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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Grouping Information

Grouped Work ID 2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
Full title onward how starbucks fought for its life without losing its soul
Author schultz howard
Grouping Category book
Last Update 2018-05-26 23:36:46PM
Last Indexed 2018-05-27 00:00:08AM

Solr Details

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auth_author2 Gordon, Joanne,, Gordon, Joanne.
author Howard Schultz
author2-role Gordon, Joanne,author., Gordon, Joanne.
author_display Schultz, Howard
collection_catalog Non-Fiction
detailed_location_catalog Donelson - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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id 2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
isbn 9781605292885, 9781609613464, 9781609613822, 9781611744927
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owning_library_catalog Nashville Public Library
owning_location_catalog Donelson, Main Kids, Main Library
primary_isbn 9781609613822
publishDate 2011, 2012
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subject_facet Coffee -- United States -- Marketing, Coffee industry -- United States, Leadership -- United States, Organizational change -- United States, Schultz, Howard, Starbucks Coffee Company
title_display Onward : how Starbucks fought for its life without losing its soul
title_full Onward : how Starbucks fought for its life without losing its soul / Howard Schultz ; with Joanne Gordon, Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon, Onward How Starbucks Fought for Its Life Without Losing Its Soul, Onward How Starbucks Fought for Its Life without Losing Its Soul
title_short Onward :
title_sub how Starbucks fought for its life without losing its soul
topic_facet Biography & Autobiography, Business, Coffee, Coffee industry, Leadership, Marketing, Nonfiction, Organizational change, Schultz, Howard