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How we decide

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Language:
English
Description
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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ISBN:
9780618620111
9780547347486
9781423376460
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Grouping Information

Grouped Work ID 2fb01cfc-89e9-7497-595c-45605c514254
Grouping Title how we decide
Grouping Author lehrer jonah
Grouping Category book
Last Grouping Update 2019-12-11 22:43:56PM
Last Indexed 2019-12-11 23:45:40PM

Solr Details

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auth_author2 Colacci, David.
author Lehrer, Jonah.
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display_description Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.
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publishDate 2009
2010
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subject_facet Audiobooks
Decision making
title_display How we decide
title_full How We Decide
How we decide / Jonah Lehrer
How we decide [sound recording] / Jonah Lehrer
title_short How we decide
title_sub
topic_facet Audiobooks
Decision making
Nonfiction
Psychology
Science