The reputation economy: how to optimize your digital footprint in a world where your reputation is your most valuable asset

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Reputation is power.  Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car;  whether your landlord will accept you as a tenant;  which employers will hire you and how much they will pay you. It can even affect your marriage prospects.  And in the coming Reputation Economy, it's getting more powerful than ever.  Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time.  In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider  tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: ·         What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. ·         How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors.  ·         Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. ·         Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber  ·         How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet.
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ISBN:
9780385347594
9780385347600
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Grouping Information

Grouped Work ID 30c54690-ea4f-b921-af51-c41ffa0053d3
Full title reputation economy how to optimize your digital footprint in a world where your reputation is your m
Author fertik michael
Grouping Category book
Last Update 2018-05-19 23:33:41PM
Last Indexed 2018-05-20 00:18:50AM

Solr Details

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auth_author2 Thompson, David C.
author Michael Fertik
author2-role Thompson, David C.
author_display Fertik, Michael
available_at_catalog Green Hills, Green Hills Kids, Richland Park
collection_catalog Non-Fiction
detailed_location_catalog Green Hills - Adult Non-Fiction, Richland Park - Adult Non-Fiction
display_description "Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet"--
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literary_form_full Non Fiction
local_callnumber_catalog 302.231 F411r
owning_library_catalog Nashville Public Library
owning_location_catalog Green Hills, Green Hills Kids, Richland Park
primary_isbn 9780385347594
publishDate 2015
record_details ils:CARL0000454702|Book|Books|First edition.|English|Crown Business,|[2015]|244 pages ; 22 cm., overdrive:5b64601c-99d5-4a2a-ab44-0eb735ff3dbb|eBook|eBook||English|The Crown Publishing Group|2015|
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subject_facet Internet in publicity, Online identities -- Social aspects, Online social networks, Public relations, Reputation, Success in business
title_display The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset
title_full The Reputation Economy How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset, The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset / Michael Fertik and David C. Thompson
title_short The reputation economy :
title_sub how to optimize your digital footprint in a world where your reputation is your most valuable asset
topic_facet Business, Careers, Economics, Internet in publicity, Nonfiction, Online identities, Online social networks, Public relations, Reputation, Social aspects, Success in business