The political brain: the role of emotion in deciding the fate of the nation
The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists-and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been reelected to the presidency since Franklin Roosevelt-and only one Republican has failed in that quest.
Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Through a whirlwind tour of fifty years of American presidential and national elections, Westen shows why campaigns succeed and fail. The evidence overwhelmingly shows that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.
Westen turns conventional political analyses on their head, and his discoveries could utterly transform electoral arithmetic. You can't change the structure of the brain, but you can change the way you appeal to it. This book will show you how.
Emotions -- Political aspects
Political campaigns -- United States -- Psychological aspects
Political parties -- United States -- Platforms
Politics and government
Presidents -- United States -- Election -- Psychological aspects
United States -- Politics and government -- 1945-1989
United States -- Politics and government -- 1989-
Voting -- United States -- Psychological aspects
|Grouped Work ID||35082edc-95c4-72d0-30f2-ffd0068e60d5|
|Grouping Title||political brain the role of emotion in deciding the fate of the nation|
|Grouping Author||westen drew|
|Last Grouping Update||2018-07-18 22:57:00PM|
|Last Indexed||2018-07-18 23:39:27PM|
|author||Westen, Drew, 1959-|
|available_at_catalog||Main Kids, Main Library|
|detailed_location_catalog||Main Library - Adult Non-Fiction|
The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections.
Scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads, but with their hearts, and how the marketplace that matters most of the time is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory.
The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work.
|format_category_catalog||Audio Books, Books, eBook|
|item_details||ils:CARL0000291610|35192036272908|Main Library - Adult Non-Fiction|324.9730019 W525p|||1|false|false|||||On Shelf||MN||, overdrive:bc17517b-63aa-4311-bc9e-3f88d22b2032|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Checked Out|||||
|owning_library_catalog||Nashville Public Library|
|owning_location_catalog||Main Kids, Main Library|
|record_details||ils:CARL0000291610|Book|Books||English|PublicAffairs,|c2007.|xv, 457 p. ; 25 cm., overdrive:bc17517b-63aa-4311-bc9e-3f88d22b2032|eAudiobook|Audio Books||English|Blackstone Publishing|2007||
|subject_facet||Emotions -- Political aspects, Political campaigns -- United States -- Psychological aspects, Political parties -- United States -- Platforms, Political psychology, Presidents -- United States -- Election -- Psychological aspects, United States -- Politics and government -- 1945-1989, United States -- Politics and government -- 1989-, Voting -- United States -- Psychological aspects|
|title_display||The political brain : the role of emotion in deciding the fate of the nation|
|title_full||The Political Brain The Role of Emotion in Deciding the Fate of the Nation, The political brain : the role of emotion in deciding the fate of the nation / Drew Westen|
|title_short||The political brain :|
|title_sub||the role of emotion in deciding the fate of the nation|
|topic_facet||Election, Emotions, Nonfiction, Political aspects, Political campaigns, Political parties, Political psychology, Politics, Politics and government, Presidents, Psychological aspects, Voting|