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The political brain: the role of emotion in deciding the fate of the nation

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The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists-and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been reelected to the presidency since Franklin Roosevelt-and only one Republican has failed in that quest.

Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Through a whirlwind tour of fifty years of American presidential and national elections, Westen shows why campaigns succeed and fail. The evidence overwhelmingly shows that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.

Westen turns conventional political analyses on their head, and his discoveries could utterly transform electoral arithmetic. You can't change the structure of the brain, but you can change the way you appeal to it. This book will show you how.

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9781586484255
9781483071152
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Grouping Information

Grouped Work ID 35082edc-95c4-72d0-30f2-ffd0068e60d5
Grouping Title political brain the role of emotion in deciding the fate of the nation
Grouping Author westen drew
Grouping Category book
Last Grouping Update 2019-12-10 22:45:07PM
Last Indexed 2019-12-10 23:49:23PM

Solr Details

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author Westen, Drew, 1959-
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collection_catalog Non-Fiction
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display_description

The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been reelected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest.

Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Through a whirlwind tour of fifty years of American presidential and national elections, Westen shows why campaigns succeed and fail. The evidence overwhelmingly shows that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.

Westen turns conventional political analyses on their head, and his discoveries could utterly transform electoral arithmetic. You can't change the structure of the brain, but you can change the way you appeal to it. This book will show you how.

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ils:CARL0000291610 Book Books English PublicAffairs, c2007. xv, 457 p. ; 25 cm.
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subject_facet Emotions -- Political aspects
Political campaigns -- United States -- Psychological aspects
Political parties -- United States -- Platforms
Political psychology
Presidents -- United States -- Election -- Psychological aspects
United States -- Politics and government -- 1945-1989
United States -- Politics and government -- 1989-
Voting -- United States -- Psychological aspects
title_display The political brain : the role of emotion in deciding the fate of the nation
title_full The Political Brain The Role of Emotion in Deciding the Fate of the Nation
The political brain : the role of emotion in deciding the fate of the nation / Drew Westen
title_short The political brain :
title_sub the role of emotion in deciding the fate of the nation
topic_facet Election
Emotions
Nonfiction
Political aspects
Political campaigns
Political parties
Political psychology
Politics
Politics and government
Presidents
Psychological aspects
Voting