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The political brain: the role of emotion in deciding the fate of the nation

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Description

The Political Brain is a groundbreaking investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists-and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been reelected to the presidency since Franklin Roosevelt-and only one Republican has failed in that quest.

Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Through a whirlwind tour of fifty years of American presidential and national elections, Westen shows why campaigns succeed and fail. The evidence overwhelmingly shows that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.

Westen turns conventional political analyses on their head, and his discoveries could utterly transform electoral arithmetic. You can't change the structure of the brain, but you can change the way you appeal to it. This book will show you how.

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ISBN:
9781586484255
9781483071152
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Grouping Information

Grouped Work ID 35082edc-95c4-72d0-30f2-ffd0068e60d5
Grouping Title political brain the role of emotion in deciding the fate of the nation
Grouping Author westen drew
Grouping Category book
Last Grouping Update 2018-11-16 23:10:10PM
Last Indexed 2018-11-16 23:55:45PM

Solr Details

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author Westen, Drew, 1959-
author_display Westen, Drew
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description

The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections.

Scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads, but with their hearts, and how the marketplace that matters most of the time is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory.

The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work.

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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 324.9730019 W525p
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9781586484255
publishDate 2007
record_details ils:CARL0000291610|Book|Books||English|PublicAffairs,|c2007.|xv, 457 p. ; 25 cm., overdrive:bc17517b-63aa-4311-bc9e-3f88d22b2032|eAudiobook|Audio Books||English|Blackstone Publishing|2007|
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subject_facet Emotions -- Political aspects, Political campaigns -- United States -- Psychological aspects, Political parties -- United States -- Platforms, Political psychology, Presidents -- United States -- Election -- Psychological aspects, United States -- Politics and government -- 1945-1989, United States -- Politics and government -- 1989-, Voting -- United States -- Psychological aspects
title_display The political brain : the role of emotion in deciding the fate of the nation
title_full The Political Brain The Role of Emotion in Deciding the Fate of the Nation, The political brain : the role of emotion in deciding the fate of the nation / Drew Westen
title_short The political brain :
title_sub the role of emotion in deciding the fate of the nation
topic_facet Election, Emotions, Nonfiction, Political aspects, Political campaigns, Political parties, Political psychology, Politics, Politics and government, Presidents, Psychological aspects, Voting