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Never Say Die: The Myth and Marketing of the New Old Age

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Author:
Publisher:
Tantor Media, Inc.
Pub. Date:
2011
Language:
English
Description
In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity-pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and powerful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."
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ISBN:
9781452620374
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Grouping Information

Grouped Work ID 3745e640-bd65-e393-c42b-cc206a982738
Grouping Title never say die the myth and marketing of the new old age
Grouping Author jacoby susan
Grouping Category book
Last Grouping Update 2019-10-13 22:43:20PM
Last Indexed 2019-10-13 23:40:36PM

Solr Details

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author Susan Jacoby
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display_description In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity-pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic hope in a wide-ranging appraisal of subjects that include the explosion of Alzheimer's cases, the impact of possible cuts in Social Security on the economic future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby raises the fundamental question of whether living longer is a desirable thing unless it means living better, and she considers the profound moral and ethical concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and powerful argument that Americans, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."
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title_display Never Say Die
title_full Never Say Die The Myth and Marketing of the New Old Age
title_short Never Say Die
title_sub The Myth and Marketing of the New Old Age
topic_facet Nonfiction
Sociology