All library locations are closed Monday, Jan 21 in observance of Martin Luther King, Jr. Day

The great Beanie Baby bubble: mass delusion and the dark side of cute

Book Cover
Average Rating
5 star
4 star
3 star
2 star
1 star
Varies, see individual formats and editions
Pub. Date:
There has never been a craze like Beanie Babies. The $5 beanbag animals with names like Seaweed the Otter and Gigi the Poodle drove millions of Americans into a greed-fueled frenzy as they chased the rarest Beanie Babies, whose values escalated weekly in the late 1990s. A single Beanie Baby sold for $10,000, and on eBay the animals comprised 10 percent of all sales. Suburban moms stalked UPS trucks to get the latest models, a retired soap opera star lost his kids' six-figure college funds investing in them, and a New Jersey father sold three million copies of a self-published price guide that predicted what each animal would be worth in ten years. More than any other consumer good in history, Beanie Babies were carried to the height of success by a collective belief that their values would always rise. Just as strange as the mass hysteria was the man behind it. From the day he started in the toy industry, after dropping out of college, Ty Warner devoted all his energy to creating what he hoped would be the most perfect stuffed animals the world had ever seen. Sometimes called the 'Steve Jobs of plush' by his employees, he obsessed over every detail of every animal. He had no marketing budget and no connections, but he had something more valuable - an intuitive grasp of human psychology that would make him the richest man in the history of toys. Through first-ever interviews with former Ty Inc. employees, Warner's sister, and the two ex-girlfriends who were by his side as he achieved the American dream, The Great Beanie Baby Bubble tells the inspiring yet tragic story of one of America's most enigmatic self-made tycoons. Bestselling author Zac Bissonnette uncovers Warner's highly original approach to product development, sales, and marketing that enabled the acquisition of plush animals to activate the same endorphins chased by stock speculators and gamblers. Starting with a few Beanie-crazed housewives on a cul-de-sac in Naperville, Illinois, Beanie Babies became the first viral craze of the Internet era. Bissonnette traces their rise from the beginning of the official website - one of the first corporate websites to aggressively engage consumers - to the day when 'rare' models became worthless as quickly as they'd once been deemed priceless. He also explores the big questions- Why did grown men and women lose their minds over stuffed animals? Was it something unique about the last years of the American century - or just the weirdest version of the irrational episodes that have happened periodically ever since the Dutch tulip mania of the 1630s? The Greatest Beanie Baby Bubble is a classic American story of people winning and losing vast fortunes chasing what one dealer remembers as 'the most spectacular dream ever sold.' 'Whenever you have something intended as innocent fun for children, you can count on adults to turn it into an obsessive, grotesquely over-commercialized 'hobby' with the same whimsy content as the Bataan Death March.' Columnist Dave Barry on Beanie Babies, The Miami Herald , 1998 'The spectacular story of the strangest speculative bubble there ever was and the man behind it. A must-read for anyone looking to understand how manias start and markets go insane.' Liquat Ahamed, Pulitzer Prize-winning author of Lords of Finance 'Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that's as much about the odd saga of these plush toys as it is about the nature of obsession and desire.' Susan Orlean, author of Rin Tin Tin 'In spare, elegant prose, Zac Bissonnette tells the riveting story of how Ty Warner ruthlessly built Beanie Babies into a mania as misguided and regrettable as the 1637
Also in This Series
More Like This
More Details
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 3dd91c9a-0662-6697-e688-9fc8abd8f51d
Grouping Title great beanie baby bubble mass delusion and the dark side of cute
Grouping Author bissonnette zac
Grouping Category book
Last Grouping Update 2019-01-19 23:56:12PM
Last Indexed 2019-01-20 01:12:05AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Bissonnette, Zac,
author_display Bissonnette, Zac
available_at_catalog Bellevue, Bellevue Kids, Green Hills, Green Hills Kids, Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Bellevue - Adult Non-Fiction, Green Hills - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description "In the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire--without advertising or big-box distribution ... The end of the craze was swift and devastating, with 'rare' Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the strangest speculative mania of all time"--
format_catalog Book, eAudiobook, eBook
format_category_catalog Audio Books, Books, eBook
id 3dd91c9a-0662-6697-e688-9fc8abd8f51d
isbn 9780553545029, 9781101606988, 9781591846024
item_details ils:CARL0000457552|35192047127141|Green Hills - Adult Non-Fiction|338.76887 B6237g|||1|false|false|||||On Shelf||GH||, ils:CARL0000457552|35192047127158|Bellevue - Adult Non-Fiction|338.76887 B6237g|||1|false|false|||||On Shelf||BL||, ils:CARL0000457552|35192047127166|Main Library - Adult Non-Fiction|338.76887 B6237g|||1|false|false|||||On Shelf||MN||, overdrive:6659525e-3990-4acc-9efa-293a6b259091|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Available Online||||, overdrive:fcf3bfd2-0774-439b-9c62-7ee0772c4704|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online||||
itype_catalog , Book
last_indexed 2019-01-20T07:12:05.64Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 338.76887 B6237g
owning_library_catalog Nashville Public Library
owning_location_catalog Bellevue, Bellevue Kids, Green Hills, Green Hills Kids, Main Kids, Main Library
primary_isbn 9781591846024
publishDate 2015
record_details ils:CARL0000457552|Book|Books||English|Portfolio/Penguin,|2015.|260 pages : illustrations (some color) ; 24 cm., overdrive:6659525e-3990-4acc-9efa-293a6b259091|eAudiobook|Audio Books||English|Books on Tape|2015|, overdrive:fcf3bfd2-0774-439b-9c62-7ee0772c4704|eBook|eBook||English|Penguin Publishing Group|2015|
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000457552 35192047127141 On Shelf On Shelf false true true false false true
ils:CARL0000457552 35192047127158 On Shelf On Shelf false true true false false true
ils:CARL0000457552 35192047127166 On Shelf On Shelf false true true false false true
overdrive:fcf3bfd2-0774-439b-9c62-7ee0772c4704 -1 Available Online Available Online false true true false false false
overdrive:6659525e-3990-4acc-9efa-293a6b259091 -1 Available Online Available Online false true true false false false
subject_facet Beanie Babies (Trademark) -- Collectors and collecting -- History, Toy industry -- United States -- History, Ty, Inc. -- History, Warner, Ty, -- 1944-
title_display The great Beanie Baby bubble : mass delusion and the dark side of cute
title_full The Great Beanie Baby Bubble Mass Delusion and the Dark Side of Cute, The great Beanie Baby bubble : mass delusion and the dark side of cute / Zac Bissonnette
title_short The great Beanie Baby bubble :
title_sub mass delusion and the dark side of cute
topic_facet Antiques, Beanie Babies (Trademark), Business, Collectors and collecting, History, Nonfiction, Toy industry, Warner, Ty