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The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

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We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.
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Grouped Work ID 3f3c5549-3ae6-41d9-8528-fc07c006691b
full_title man who sold america the amazing but true story of albert d lasker and the creation of the advertisi
author cruikshank jeffrey l
grouping_category book
lastUpdate 2018-03-17 23:23:46PM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Schultz, Arthur W.
author Jeffrey L. Cruikshank
author2-role Schultz, Arthur W.
author_display Cruikshank, Jeffrey L
available_at_catalog Main Kids, Main Library
collection_catalog Biography
detailed_location_catalog Main Library - Adult Biography
display_description The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket] The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
format_catalog Book, eAudiobook
format_category_catalog Audio Books, Books, eBook
id 3f3c5549-3ae6-41d9-8528-fc07c006691b
isbn 9781591393085, 9781596597822
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itype_catalog , Book
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog B L3451c
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9781591393085
publishDate 2010, 2011
record_details ils:CARL0000365145|Book|Books||English|Harvard Business Review Press,|c2010.|viii, 435 p. : ill. (some col.) ; 24 cm., overdrive:3bc73533-ca5a-4a47-b5ff-a16b84beb5fd|eAudiobook|Audio Books||English|Gildan Media Corp|2011|
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subject_facet Advertisers -- United States -- Biography, Advertising -- United States -- History -- 20th century, Lasker, Albert Davis, -- 1880-1952
title_display The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
title_full The Man Who Sold America The Amazing but True Story of Albert D. Lasker and The Creation of the Advertising Century, The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz
title_short The man who sold America :
title_sub the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
topic_facet Advertisers, Advertising, Business, History, Lasker, Albert Davis, Nonfiction