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Your money and your brain: how the new science of neuroeconomics can help make you rich

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Simon & Schuster,
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What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. InYour Money and Your Brain,Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions.Your Money and Your Brainoffers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.Your Money and Your Brainis as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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Grouping Information

Grouped Work ID 407329aa-a84c-6438-920e-b2d31dec2922
Full title your money and your brain how the new science of neuroeconomics can help make you rich
Author zweig jason
Grouping Category book
Last Update 2018-05-22 22:53:33PM
Last Indexed 2018-05-22 23:51:25PM

Solr Details

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author Zweig, Jason.
author_display Zweig, Jason
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Green Hills - Adult Non-Fiction, Main Library - Adult Non-Fiction
format_catalog Book
format_category_catalog Books
id 407329aa-a84c-6438-920e-b2d31dec2922
isbn 074327668, 9780743276689
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itype_catalog Book
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 332.6019 Z975y
owning_library_catalog Nashville Public Library
owning_location_catalog Green Hills, Green Hills Kids, Main Kids, Main Library
primary_isbn 9780743276689
publishDate 2007
record_details ils:CARL0000295303|Book|Books||English|Simon & Schuster,|c2007.|340 p. : ill. (chiefly col.) ; 25 cm.
recordtype grouped_work
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subject_facet Finance -- Decision making, Investments -- Psychological aspects, Neuroeconomics
title_display Your money and your brain : how the new science of neuroeconomics can help make you rich
title_full Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig
title_short Your money and your brain :
title_sub how the new science of neuroeconomics can help make you rich
topic_facet Decision making, Finance, Investments, Neuroeconomics, Psychological aspects