Your money and your brain: how the new science of neuroeconomics can help make you rich

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Description
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. InYour Money and Your Brain,Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions.Your Money and Your Brainoffers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.Your Money and Your Brainis as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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ISBN:
9780743276689
074327668
9781416539797
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Grouping Information

Grouped Work ID 407329aa-a84c-6438-920e-b2d31dec2922
Grouping Title your money and your brain how the new science of neuroeconomics can help make you rich
Grouping Author zweig jason
Grouping Category book
Last Grouping Update 2018-07-18 22:57:00PM
Last Indexed 2018-07-17 23:43:57PM

Solr Details

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author Zweig, Jason.
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available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Green Hills - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.
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owning_library_catalog Nashville Public Library
owning_location_catalog Green Hills, Green Hills Kids, Main Kids, Main Library
primary_isbn 9780743276689
publishDate 2007
record_details ils:CARL0000295303|Book|Books||English|Simon & Schuster,|c2007.|340 p. : ill. (chiefly col.) ; 25 cm., overdrive:4a0041fd-e0de-4192-b7d7-9fbf0f574d32|eBook|eBook||English|Simon & Schuster|2007|
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subject_facet Finance -- Decision making, Investments -- Psychological aspects, Neuroeconomics
title_display Your money and your brain : how the new science of neuroeconomics can help make you rich
title_full Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich, Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig
title_short Your money and your brain :
title_sub how the new science of neuroeconomics can help make you rich
topic_facet Business, Decision making, Finance, Investments, Neuroeconomics, Nonfiction, Psychological aspects