Design to grow: how Coca-Cola learned to combine scale and agility (and how you can too)

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Publisher:
Simon & Schuster,
Pub. Date:
2015.
Edition:
First Simon & Schuster hardcover edition.
Language:
English
Description
Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In Design to Grow , a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
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ISBN:
9781451671827
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Grouping Information

Grouped Work ID 4240addc-edf6-5b9c-e1ba-ff21697be2de
Full title design to grow how coca cola learned to combine scale and agility and how you can too
Author butler david
Grouping Category book
Last Update 2018-05-14 22:54:48PM
Last Indexed 2018-05-20 00:19:47AM

Solr Details

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auth_author2 Tischler, Linda,
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primary_isbn 9781451671827
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record_details ils:CARL0000457529|Book|Books|First Simon & Schuster hardcover edition.|English|Simon & Schuster,|2015.|xiv, 237 pages : illustrations ; 24 cm.
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subject_facet Coca-Cola Company, Entrepreneurship, Organizational effectiveness, Strategic planning, Technological innovations -- Management
title_display Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too)
title_full Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler
title_short Design to grow :
title_sub how Coca-Cola learned to combine scale and agility (and how you can too)
topic_facet Entrepreneurship, Management, Organizational effectiveness, Strategic planning, Technological innovations