Facebook Marketing For Dummies

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Publisher:
Wiley
Pub. Date:
2014
Language:
English
Description
Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition !

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ISBN:
9781118951330
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Grouping Information

Grouped Work ID 4dcf9621-e6f7-1d86-f3f0-d8f3c5351033
Grouping Title facebook marketing for dummies
Grouping Author haydon john
Grouping Category book
Last Grouping Update 2018-10-16 23:26:17PM
Last Indexed 2018-10-17 00:36:08AM

Solr Details

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author John Haydon
author_display John Haydon
display_description Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

  • Includes real-world case studies that illustrate how successful Facebook marketing really works
  • Fully updated to cover the latest tools and techniques in Facebook marketing
  • Shows marketers how to use Facebook to reach and engage their target audience
  • Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns
  • If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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