Fascinate: your 7 triggers to persuasion and captivation

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

* Which brand of frozen peas you pick in the case

* Which city, neighborhood, and house you choose

* Which profession and company you join

* Where you go on vacation

* Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed--power, passion, innovation, alarm, mystique, prestige, and alert--Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating--and more successful.

Also in this Series
More Like This
More Details
ISBN:
9780061714702
9780061966163
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 5622e5d2-c591-96d1-6e65-8a514fffba26
Grouping Title fascinate your 7 triggers to persuasion and captivation
Grouping Author hogshead sally
Grouping Category book
Last Grouping Update 2018-07-15 23:12:06PM
Last Indexed 2018-07-15 23:41:58PM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Sally Hogshead
author_display Hogshead, Sally
collection_catalog Non-Fiction
detailed_location_catalog Edmondson Pike - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
format_catalog Book, eBook
format_category_catalog Books, eBook
id 5622e5d2-c591-96d1-6e65-8a514fffba26
isbn 9780061714702, 9780061966163
item_details ils:CARL0000343964|35192039945781|Edmondson Pike - Adult Non-Fiction|658.80019 H7168f|||1|false|false|||||Checked Out||EP||, ils:CARL0000343964|35192039945799|Main Library - Adult Non-Fiction|658.80019 H7168f|||1|false|false|||||Checked Out||MN||, overdrive:49b121d3-7f58-470e-a928-0f850abd342b|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online||||
itype_catalog , Book
last_indexed 2018-07-16T04:41:58.321Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 658.80019 H7168f
owning_library_catalog Nashville Public Library
owning_location_catalog Edmondson Pike, Edmondson Pike Kids, Main Kids, Main Library
primary_isbn 9780061714702
publishDate 2010
record_details ils:CARL0000343964|Book|Books|1st ed.|English|HarperBusiness,|c2010.|xxi, 266 p. : ill. ; 22 cm., overdrive:49b121d3-7f58-470e-a928-0f850abd342b|eBook|eBook||English|HarperCollins|2010|
recordtype grouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000343964 35192039945799 Checked Out Checked Out false false true false false true
ils:CARL0000343964 35192039945781 Checked Out Checked Out false false true false false true
overdrive:49b121d3-7f58-470e-a928-0f850abd342b -1 Available Online Available Online false true true false false false
subject_facet Advertising -- Psychological aspects, Marketing -- Psychological aspects
title_display Fascinate : your 7 triggers to persuasion and captivation
title_full Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead, Fascinate Your 7 Triggers to Persuasion and Captivation
title_short Fascinate :
title_sub your 7 triggers to persuasion and captivation
topic_facet Advertising, Business, Marketing, Nonfiction, Psychological aspects