Fascinate: your 7 triggers to persuasion and captivation

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

* Which brand of frozen peas you pick in the case

* Which city, neighborhood, and house you choose

* Which profession and company you join

* Where you go on vacation

* Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed--power, passion, innovation, alarm, mystique, prestige, and alert--Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating--and more successful.

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Grouping Information

Grouped Work ID 5622e5d2-c591-96d1-6e65-8a514fffba26
Grouping Title fascinate your 7 triggers to persuasion and captivation
Grouping Author hogshead sally
Grouping Category book
Last Grouping Update 2020-01-28 22:44:45PM
Last Indexed 2020-01-28 23:54:53PM

Solr Details

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author Sally Hogshead
author_display Hogshead, Sally
available_at_catalog Main Kids
Main Library
collection_catalog Non-Fiction
detailed_location_catalog Edmondson Pike - Adult Non-Fiction
Main Library - Adult Non-Fiction
display_description "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
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format_category_catalog Books
id 5622e5d2-c591-96d1-6e65-8a514fffba26
isbn 9780061714702
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 658.80019 H7168f
owning_library_catalog Nashville Public Library
owning_location_catalog Edmondson Pike
Edmondson Pike Kids
Main Kids
Main Library
primary_isbn 9780061714702
publishDate 2010
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:CARL0000343964 Book Books 1st ed. English HarperBusiness, c2010. xxi, 266 p. : ill. ; 22 cm.
overdrive:49b121d3-7f58-470e-a928-0f850abd342b eBook eBook English HarperCollins 2010
recordtype grouped_work
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overdrive:49b121d3-7f58-470e-a928-0f850abd342b -1 Available Online Available Online false true true false false false
subject_facet Advertising -- Psychological aspects
Marketing -- Psychological aspects
title_display Fascinate : your 7 triggers to persuasion and captivation
title_full Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead
Fascinate Your 7 Triggers to Persuasion and Captivation
title_short Fascinate :
title_sub your 7 triggers to persuasion and captivation
topic_facet Advertising
Psychological aspects