Fascinate: your 7 triggers to persuasion and captivation
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
* Which brand of frozen peas you pick in the case
* Which city, neighborhood, and house you choose
* Which profession and company you join
* Where you go on vacation
* Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed--power, passion, innovation, alarm, mystique, prestige, and alert--Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating--and more successful.
|Grouped Work ID||5622e5d2-c591-96d1-6e65-8a514fffba26|
|Grouping Title||fascinate your 7 triggers to persuasion and captivation|
|Grouping Author||hogshead sally|
|Last Grouping Update||2018-07-15 23:12:06PM|
|Last Indexed||2018-07-15 23:41:58PM|
|detailed_location_catalog||Edmondson Pike - Adult Non-Fiction, Main Library - Adult Non-Fiction|
|display_description||"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.|
|item_details||ils:CARL0000343964|35192039945781|Edmondson Pike - Adult Non-Fiction|658.80019 H7168f|||1|false|false|||||Checked Out||EP||, ils:CARL0000343964|35192039945799|Main Library - Adult Non-Fiction|658.80019 H7168f|||1|false|false|||||Checked Out||MN||, overdrive:49b121d3-7f58-470e-a928-0f850abd342b|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online|||||
|owning_library_catalog||Nashville Public Library|
|owning_location_catalog||Edmondson Pike, Edmondson Pike Kids, Main Kids, Main Library|
|record_details||ils:CARL0000343964|Book|Books|1st ed.|English|HarperBusiness,|c2010.|xxi, 266 p. : ill. ; 22 cm., overdrive:49b121d3-7f58-470e-a928-0f850abd342b|eBook|eBook||English|HarperCollins|2010||
|subject_facet||Advertising -- Psychological aspects, Marketing -- Psychological aspects|
|title_display||Fascinate : your 7 triggers to persuasion and captivation|
|title_full||Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead, Fascinate Your 7 Triggers to Persuasion and Captivation|
|title_sub||your 7 triggers to persuasion and captivation|
|topic_facet||Advertising, Business, Marketing, Nonfiction, Psychological aspects|