Secret formula: how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world

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Average Rating
Author
Allen, Frederick, 1948-
Publisher
HarperBusinesss
Publication Date
c1994
Language
English

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Subjects

Subjects
Coca-Cola Company -- History
History
Marketing
Soft drink industry
Soft drink industry -- Marketing

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ISBN
9780887306723

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