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Buying in: the secret dialogue between what we buy and who we are

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Publisher:
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Pub. Date:
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Language:
English
Description
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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ISBN:
9781400063918
9780792755715
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Grouping Information

Grouped Work ID 629ba434-8e20-aa2e-e293-2fe8add54c48
Grouping Title buying in the secret dialogue between what we buy and who we are
Grouping Author walker rob
Grouping Category book
Last Grouping Update 2018-08-20 22:44:31PM
Last Indexed 2018-08-19 23:44:07PM

Solr Details

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author Rob Walker
author_display Walker, Rob
available_at_catalog Green Hills, Green Hills Kids, Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Green Hills - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 658.8270973 W1836b
owning_library_catalog Nashville Public Library
owning_location_catalog Green Hills, Green Hills Kids, Main Kids, Main Library
primary_isbn 9781400063918
publishDate 2008
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ils:CARL0000304576 35192037405044 On Shelf On Shelf false true true false false true
subject_facet Brand name products -- United States, Branding (Marketing) -- United States
title_display Buying in : the secret dialogue between what we buy and who we are
title_full Buying In The Secret Dialogue Between What We Buy and Who We Are, Buying in : the secret dialogue between what we buy and who we are / Rob Walker
title_short Buying in :
title_sub the secret dialogue between what we buy and who we are
topic_facet Brand name products, Branding (Marketing), Business, Nonfiction