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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Pub. Date:
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Language:
English
Description
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy , W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.
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ISBN:
9781625274496
9781469055176
9781591396192
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Grouping Information

Grouped Work ID 67c2df96-b1e0-32e4-2bd2-65c5d800a208
Grouping Title blue ocean strategy how to create uncontested market space and make the competition irrelevant
Grouping Author kim w chan
Grouping Category book
Last Grouping Update 2019-12-14 23:00:10PM
Last Indexed 2019-12-14 23:58:50PM

Solr Details

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auth_author2 Mauborgne, Renée,
Mauborgne, Renée.
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display_description In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
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subject_facet Market segmentation
New products
title_display Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
title_full Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
title_short Blue ocean strategy :
title_sub how to create uncontested market space and make the competition irrelevant
topic_facet Business
Market segmentation
New products
Nonfiction