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The victory lab: the secret science of winning campaigns

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Description
The book "Politico" calls ""Moneyball" for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in "The Victory Lab," ""journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century." The Victory Lab "follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, "The Victory Lab" offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
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ISBN:
9780307954794
030795479
9780307954817
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Grouping Information

Grouped Work ID 68110faf-711b-7532-7bfb-2ec11b1d4ca6
Full title victory lab the secret science of winning campaigns
Author issenberg sasha
Grouping Category book
Last Update 2018-05-23 23:09:43PM
Last Indexed 2018-05-23 23:50:07PM

Solr Details

accelerated_reader_interest_level
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author Sasha Issenberg
author_display Issenberg, Sasha
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
format_catalog Book, eBook
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id 68110faf-711b-7532-7bfb-2ec11b1d4ca6
isbn 030795479, 9780307954794, 9780307954817
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lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 324.7 I862v
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9780307954794
publishDate 2012
record_details ils:CARL0000400163|Book|Books|1st ed.|English|Crown,|c2012.|357 p. ; 25 cm., overdrive:dad9cd44-1865-4783-9dfe-371258e18b8c|eBook|eBook||English|Crown/Archetype|2012|
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subject_facet Internet in political campaigns -- United States, Political campaigns -- Technological innovations -- United States, Political campaigns -- United States, Political campaigns -- United States -- Psychological aspects
title_display The victory lab : the secret science of winning campaigns
title_full The Victory Lab The Secret Science of Winning Campaigns, The victory lab : the secret science of winning campaigns / Sasha Issenberg
title_short The victory lab :
title_sub the secret science of winning campaigns
topic_facet Internet in political campaigns, Nonfiction, Political campaigns, Politics, Psychological aspects, Psychology, Technological innovations