All library locations are closed Monday, Jan 20 in observance of Martin Luther King, Jr. Day.

The victory lab: the secret science of winning campaigns

Book Cover
Average Rating
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
The book "Politico" calls ""Moneyball" for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in "The Victory Lab," ""journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century." The Victory Lab "follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, "The Victory Lab" offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Also in This Series
More Like This
More Details
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 68110faf-711b-7532-7bfb-2ec11b1d4ca6
Grouping Title victory lab the secret science of winning campaigns
Grouping Author issenberg sasha
Grouping Category book
Last Grouping Update 2020-01-19 22:43:34PM
Last Indexed 2020-01-19 23:46:27PM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Sasha Issenberg
author_display Issenberg, Sasha
available_at_catalog Main Kids
Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
format_catalog Book
format_category_catalog Books
id 68110faf-711b-7532-7bfb-2ec11b1d4ca6
isbn 030795479
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:CARL0000400163 35192043072341 Main Library - Adult Non-Fiction 324.7 I862v 1 false false On Shelf MN
overdrive:dad9cd44-1865-4783-9dfe-371258e18b8c -1 Online OverDrive Collection Online OverDrive eBook eBook 1 false true OverDrive Adobe EPUB eBook, Kindle Book, OverDrive Read Available Online
last_indexed 2020-01-20T05:46:27.722Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 324.7 I862v
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids
Main Library
primary_isbn 9780307954794
publishDate 2012
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:CARL0000400163 Book Books 1st ed. English Crown, c2012. 357 p. ; 25 cm.
overdrive:dad9cd44-1865-4783-9dfe-371258e18b8c eBook eBook English Crown/Archetype 2012
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000400163 35192043072341 On Shelf On Shelf false true true false false true
overdrive:dad9cd44-1865-4783-9dfe-371258e18b8c -1 Available Online Available Online false true true false false false
subject_facet Internet in political campaigns -- United States
Political campaigns -- Technological innovations -- United States
Political campaigns -- United States
Political campaigns -- United States -- Psychological aspects
title_display The victory lab : the secret science of winning campaigns
title_full The Victory Lab The Secret Science of Winning Campaigns
The victory lab : the secret science of winning campaigns / Sasha Issenberg
title_short The victory lab :
title_sub the secret science of winning campaigns
topic_facet Internet in political campaigns
Political campaigns
Psychological aspects
Technological innovations