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The tanning of America: how hip-hop created a culture that rewrote the rules of the new economy

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When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion," based on shared experiences and values. This consumer is a mindset--not a race or age--that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes used by corporate America. Stoute believes there is a language gap that must be bridged in order to engage this market force, and this book provides that translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the power of popular culture is helping reinvigorate the American dream.--From publisher description.
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Grouping Information

Grouped Work ID 7ae10d96-92b2-edae-2e6d-babce431d85d
Grouping Title tanning of america how hip hop created a culture that rewrote the rules of the new economy
Grouping Author stoute steve
Grouping Category book
Last Grouping Update 2019-09-21 23:05:46PM
Last Indexed 2019-09-21 23:58:05PM

Solr Details

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auth_author2 Rivas, Mim Eichler,
Rivas, Mim Eichler.
Washington, Kerry, 1977-
author Stoute, Steve, 1970-
author2-role Rivas, Mim Eichler,author.
Rivas, Mim Eichler.
Washington, Kerry,1977-narrator.
hoopla digital.
author_display Stoute, Steve
available_at_catalog Southeast
collection_catalog Non-Fiction
detailed_location_catalog Southeast - Adult Non-Fiction
display_description When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion," based on shared experiences and values. This consumer is a mindset--not a race or age--that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes used by corporate America. Stoute believes there is a language gap that must be bridged in order to engage this market force, and this book provides that translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the power of popular culture is helping reinvigorate the American dream.--From publisher description.
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owning_library_catalog Nashville Public Library
owning_location_catalog Southeast
primary_isbn 9781592404810
publishDate 2011
2014
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:CARL0000379670 Book Books English Gotham Books, c2011. xxx, 290 p. ; 24 cm.
hoopla:MWT11081599 eAudiobook Audio Books Unabridged. English Blackstone Audio, Inc., 2014. 1 online resource (1 audio file (11hr., 59 min.)) : digital.
overdrive:3b02143b-0ad2-4afc-af4d-9f5d40112dfb eBook eBook English Penguin Publishing Group 2011
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ils:CARL0000379670 35192042069884 On Shelf On Shelf false true true false false true
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subject_facet Consumers -- United States
Hip-hop -- Economic aspects
Hip-hop -- Social aspects
Hip-hop -- United States
Marketing -- United States
Rap (Music)
title_display The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
title_full The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / Steve Stoute with Mim Eichler Rivas
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy [electronic resource] Stoute, Steve, 1970-
title_short The tanning of America :
title_sub how hip-hop created a culture that rewrote the rules of the new economy
topic_facet Business
Consumers
Economic aspects
Hip-hop
Marketing
Nonfiction
Rap (Music)
Social aspects