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How McGruff and the crying Indian changed America: a history of iconic Ad Council campaigns

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Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns nbsp;details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog,nbsp; How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

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ISBN:
9781588343932
9781588343949
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Grouping Information

Grouped Work ID 843cd2ea-a8d9-2cbd-ccdf-bf95d111ed46
Grouping Title how mcgruff and the crying indian changed america a history of iconic ad council campaigns
Grouping Author melillo wendy
Grouping Category book
Last Grouping Update 2018-08-19 22:52:19PM
Last Indexed 2018-08-19 23:37:00PM

Solr Details

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author Melillo, Wendy.
author_display Melillo, Wendy
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collection_catalog Non-Fiction
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display_description

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

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literary_form_full Non Fiction
local_callnumber_catalog 659.19 M522h
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9781588343932
publishDate 2013
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subject_facet Advertising Council -- History, Advertising, Public service -- United States -- History
title_display How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns
title_full How McGruff and the Crying Indian Changed America A History of Iconic Ad Council Campaigns, How McGruff and the crying Indian changed America : a history of iconic Ad Council campaigns / Wendy Melillo
title_short How McGruff and the crying Indian changed America :
title_sub a history of iconic Ad Council campaigns
topic_facet Advertising, Public service, Business, History, Nonfiction, Performing Arts, Sociology