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The design of everyday things

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Grouping Information

Grouped Work ID 9988f826-82c0-38f6-8d53-d424cc032ef3
Full title design of everyday things
Author norman donald a
Grouping Category book
Last Update 2018-05-23 17:28:22PM
Last Indexed 2018-05-23 17:29:33PM

Solr Details

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accelerated_reader_reading_level 0
author Norman, Donald A.
author_display Norman, Donald A
available_at_catalog Donelson, Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Donelson - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--
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id 9988f826-82c0-38f6-8d53-d424cc032ef3
isbn 9780465050659, 9780465067107
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local_callnumber_catalog 620.82 N8425d, 620.82 N8425d 2013
owning_library_catalog Nashville Public Library
owning_location_catalog Donelson, Main Kids, Main Library
primary_isbn 9780465050659
publishDate 2002, 2013
record_details ils:CARL0000188979|Book|Books|1st Basic paperback ed.|English|Basic Books,|c2002.|xxi, 257 p. : ill. ; 21 cm., ils:CARL0000421919|Book|Books|Revised and expanded edition.|English|Basic Books, a member of the Perseus Books Group,|[2013]|xviii, 347 pages : illustrations ; 21 cm.
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subject_facet Design, Industrial -- Psychological aspects, Human engineering, Industrial design -- Psychological aspects
title_display The design of everyday things
title_full The design of everyday things / Don Norman, The design of everyday things / Donald A. Norman
title_short The design of everyday things
topic_facet Design, Industrial, Human engineering, Industrial design, Psychological aspects