The culting of brands: when customers become true believers

Book Cover
Average Rating
Author
Atkin, Douglas
Publisher
Portfolio
Publication Date
2004
Language
English
Book
 Show Edition
On Shelf
Hermitage - Adult Non-Fiction
658.8343 A873c
1 available
Place Hold

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Subjects

Subjects
Brand name products
Brand name products -- Marketing -- Management
Customer loyalty
Identity (Psychology)
Management
Marketing

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ISBN
9781591840275

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