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Grow: how ideals power growth and profit at the world's greatest companies

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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses-as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent-have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.   In fact, over the 2000s an investment in these companies-"The Stengel 50"-would have been 400 percent more profitable than an investment in the S&P 500.   Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G.  After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor.  This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.   Grow thus deftly blends timeless truths about human behavior and valuesinto an action framework -- how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos,   Grow unlocks the code for twenty-first century business success.

From the Hardcover edition.
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Grouping Information

Grouped Work ID a1e8cc38-c43d-06b2-4b2c-6fe5368609f0
Full title grow how ideals power growth and profit at the worlds greatest companies
Author stengel jim
Grouping Category book
Last Update 2018-05-23 23:09:43PM
Last Indexed 2018-05-23 23:48:14PM

Solr Details

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auth_author2 Cashman, Marc.
author Jim Stengel
author2-role Cashman, Marc., Findaway World, LLC., Playaway Digital Audio., Random House (Firm)., Random House Audio Publishing.
author_display Stengel, Jim
available_at_catalog Main Kids, Main Library
collection_catalog Audiobook
detailed_location_catalog Main Library - Adult Audiobook
display_description

Ten years of research uncover the secret source of growth and profit ...

Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—"The Stengel 50"—would have been 400 percent more profitable than an investment in the S&P 500.
Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.
Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.

Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.


From the Hardcover edition.
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format_category_catalog Audio Books, eBook
id a1e8cc38-c43d-06b2-4b2c-6fe5368609f0
isbn 9780307944184, 9781616371128
item_details ils:CARL0000383971|35192042313878|Main Library - Adult Audiobook|PLAYAWAY 658.401 S8256g|||1|false|false|||||On Shelf||MN||, overdrive:a75a5cdb-86eb-4eb5-a089-8c515ea61d58|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Available Online||||
itype_catalog , Playaway
last_indexed 2018-05-24T04:48:14.502Z
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog PLAYAWAY 658.401 S8256g
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9781616371128
publishDate 2011
record_details ils:CARL0000383971|Playaway|Audio Books|Unabridged.|English|Playaway Digital Audio :|[2011], p2011.|1 sound media player (ca. 10 hr., 30 min.) : digital, HD audio ; 3 3/8 x 2 1/8 in., overdrive:a75a5cdb-86eb-4eb5-a089-8c515ea61d58|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2011|
recordtype grouped_work
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subject_facet Audiobooks, Branding (Marketing), Corporate culture, Ideals (Psychology), Management -- Social aspects, Market share, Strategic planning
title_display Grow
title_full Grow How Ideals Power Growth and Profit at the World's Greatest Companies, Grow [sound recording] : how ideals power growth and profit at the world's greatest companies / Jim Stengel
title_short Grow
title_sub how ideals power growth and profit at the world's greatest companies
topic_facet Audiobooks, Branding (Marketing), Business, Corporate culture, Ideals (Psychology), Management, Market share, Nonfiction, Social aspects, Strategic planning