True story: how to combine story and action to transform your business

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Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
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9781422170687
9781622314591
9781622314584
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Grouping Information

Grouped Work ID b6650b5a-1f17-285c-fbcd-57042901caee
Grouping Title true story how to combine story and action to transform your business
Grouping Author montague ty
Grouping Category book
Last Grouping Update 2018-07-20 22:45:09PM
Last Indexed 2018-07-20 00:14:35AM

Solr Details

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auth_author2 Runnette, Sean.
author Ty Montague
author2-role Runnette, Sean.
author_display Montague, Ty
available_at_catalog Green Hills, Green Hills Kids, Main Kids, Main Library
collection_catalog Audiobook, Non-Fiction
detailed_location_catalog Goodlettsville - Adult Audiobook, Green Hills - Adult Non-Fiction, Main Library - Adult Non-Fiction
display_description Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
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owning_library_catalog Nashville Public Library
owning_location_catalog Goodlettsville, Green Hills, Green Hills Kids, Main Kids, Main Library
primary_isbn 9781422170687
publishDate 2013, 2014
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subject_facet Audiobooks, Branding (Marketing), Customer relations, Success in business
title_display True story : how to combine story and action to transform your business
title_full True Story How to Combine Story and Action to Transform Your Business, True story : how to combine story and action to transform your business / Ty Montague, True story [sound recording] : how to combine story and action to transform your business / Ty Montague
title_short True story :
title_sub how to combine story and action to transform your business
topic_facet Audiobooks, Branding (Marketing), Business, Customer relations, Nonfiction, Success in business