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UnMarketing: stop marketing. Start engaging

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Publisher:
Varies, see individual formats and editions
Pub. Date:
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Language:
English
Description
Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing . The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first-then reap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" - Famous author who hasn't read this book

"This book has a great amount of words." - Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial

"This book is the greatest business book in the world, besides mine." - Author who only gives testimonials to people who give him one in return

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ISBN:
9781118176283
9781118288412
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Grouping Information

Grouped Work ID b8655e37-fd7d-3df3-7715-f89c6b5e8165
Grouping Title unmarketing stop marketing start engaging
Grouping Author stratten scott
Grouping Category book
Last Grouping Update 2018-11-14 22:54:25PM
Last Indexed 2018-11-14 00:58:31AM

Solr Details

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collection_catalog Non-Fiction
detailed_location_catalog Goodlettsville - Adult Non-Fiction, Green Hills - Adult Non-Fiction
display_description Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
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id b8655e37-fd7d-3df3-7715-f89c6b5e8165
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literary_form_full Non Fiction
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owning_library_catalog Nashville Public Library
owning_location_catalog Goodlettsville, Green Hills, Green Hills Kids
primary_isbn 9781118176283
publishDate 2012
record_details ils:CARL0000441254|Book|Books|Rev. and updated.|English|Wiley,|c2012.|xiv, 251 p. ; 23 cm., overdrive:6045eb8a-a2a1-432c-a774-579e0cca04ab|eBook|eBook||English|Wiley|2012|
recordtype grouped_work
scoping_details_catalog
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subject_facet Relationship marketing, Viral marketing
title_display UnMarketing : stop marketing. Start engaging
title_full UnMarketing : stop marketing. Start engaging / Scott Stratten, UnMarketing Stop Marketing. Start Engaging
title_short UnMarketing :
title_sub stop marketing. Start engaging
topic_facet Business, Nonfiction, Relationship marketing, Viral marketing