How customers think: essential insights into the mind of the market

Book Cover
Average Rating
Author
Zaltman, Gerald
Publisher
Harvard Business School Press
Publication Date
c2003
Language
English
Book
 Show Edition
On Shelf
Main Library - Adult Non-Fiction
658.8342 Z22h
1 available
Place Hold

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Subjects

Subjects
Consumer behavior
Consumer behavior -- Psychological aspects
Consumers
Consumers -- Psychology
Creative thinking
Marketing
Marketing -- Psychological aspects
Psychological aspects
Psychology

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ISBN
9781578518265

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