Haunted empire: Apple after Steve Jobs

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Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

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ISBN:
9780062128256
9780062326973
9780062128270
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Grouping Information

Grouped Work ID c158fe6e-0f77-7eed-303c-fb9f1ac96afd
Grouping Title haunted empire apple after steve jobs
Grouping Author kane yukari iwatani
Grouping Category book
Last Grouping Update 2018-07-21 23:35:05PM
Last Indexed 2018-07-22 00:17:25AM

Solr Details

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author_display Kane, Yukari Iwatani
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display_description "Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products" --
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subject_facet Apple Computer, Inc, Computer industry -- United States -- Management
title_display Haunted empire : Apple after Steve Jobs
title_full Haunted Empire Apple After Steve Jobs, Haunted empire : Apple after Steve Jobs / Yukari Iwatani Kane
title_short Haunted empire :
title_sub Apple after Steve Jobs
topic_facet Biography & Autobiography, Business, Computer industry, Management, Nonfiction