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The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause

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Description
A nonprofit's real-world survival guide and nitty-gritty how-tohandbook

This down-to-earth book shows how to hack through thebewildering jungle of marketing options and miles-long to-do liststo clear a marketing path that's right for your organization, nomatter how understaffed or underfunded. You'll see how to shape amarketing program that starts from where you are now and grows withyour organization, using smart and savvy communications techniques,both offline and online. Combining big-picture management andstrategic decision-making with reader-friendly tips forimplementing a marketing program day in and day out, this bookprovides a simple yet powerful framework for building support foryour organization's mission and programs.

Includes cost-effective strategies and proven tactics fornonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate theday-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-doinspiration for small and medium-sized nonprofit organizations,Kivi Leroux Miller is,among other things, a communicationconsultant and trainer, and president of EcoScribe Communicationsand Nonprofit Marketing Guide.com.

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ISBN:
9780470539651
9780470619858
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Grouping Information

Grouped Work ID c267d0bd-82eb-4974-5842-4a13f05ed359
Grouping Title nonprofit marketing guide high impact low cost ways to build support for your good cause
Grouping Author leroux miller kivi
Grouping Category book
Last Grouping Update 2018-11-18 23:28:41PM
Last Indexed 2018-11-19 00:26:08AM

Solr Details

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author Leroux Miller, Kivi, 1969-
author_display Leroux Miller, Kivi
available_at_catalog Main Kids, Main Library
collection_catalog Professional
detailed_location_catalog Main Library - Adult Professional
display_description This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher.
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last_indexed 2018-11-19T06:26:08.061Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog PROF 658.8 L618n
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9780470539651
publishDate 2010
record_details ils:CARL0000417784|Book|Books|1st ed.|English|Jossey-Bass,|c2010.|xxviii, 228 p. ; 24 cm., overdrive:8dd6f7c7-19d7-41f3-8132-1f1c04ee27fc|eBook|eBook||English|Wiley|2010|
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ils:CARL0000417784 35192044307035 On Shelf On Shelf false true true false false true
overdrive:8dd6f7c7-19d7-41f3-8132-1f1c04ee27fc -1 Available Online Available Online false true true false false false
series The Jossey-Bass Nonprofit Guidebook
series_with_volume Jossey-Bass nonprofit guidebook|
subject_facet Nonprofit organizations -- Marketing
title_display The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
title_full The Nonprofit Marketing Guide High-Impact, Low-Cost Ways to Build Support for Your Good Cause, The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen
title_short The nonprofit marketing guide :
title_sub high-impact, low-cost ways to build support for your good cause
topic_facet Business, Marketing, Nonfiction, Nonprofit organizations