The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Also in this Series
More Like This
More Details
ISBN:
9780470539651
9780470619858
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID c267d0bd-82eb-4974-5842-4a13f05ed359
Grouping Title nonprofit marketing guide high impact low cost ways to build support for your good cause
Grouping Author leroux miller kivi
Grouping Category book
Last Grouping Update 2018-07-15 23:02:48PM
Last Indexed 2018-07-15 23:43:05PM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Leroux Miller, Kivi, 1969-
author_display Leroux Miller, Kivi
available_at_catalog Main Kids, Main Library
collection_catalog Professional
detailed_location_catalog Main Library - Adult Professional
display_description This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher.
format_catalog Book, eBook
format_category_catalog Books, eBook
id c267d0bd-82eb-4974-5842-4a13f05ed359
isbn 9780470539651, 9780470619858
item_details ils:CARL0000417784|35192044307035|Main Library - Adult Professional|PROF 658.8 L618n|||1|false|false|||||On Shelf||MN||, overdrive:8dd6f7c7-19d7-41f3-8132-1f1c04ee27fc|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online||||
itype_catalog , Book
last_indexed 2018-07-16T04:43:05.152Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog PROF 658.8 L618n
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9780470539651
publishDate 2010
record_details ils:CARL0000417784|Book|Books|1st ed.|English|Jossey-Bass,|c2010.|xxviii, 228 p. ; 24 cm., overdrive:8dd6f7c7-19d7-41f3-8132-1f1c04ee27fc|eBook|eBook||English|Wiley|2010|
recordtype grouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000417784 35192044307035 On Shelf On Shelf false true true false false true
overdrive:8dd6f7c7-19d7-41f3-8132-1f1c04ee27fc -1 Available Online Available Online false true true false false false
series The Jossey-Bass Nonprofit Guidebook
series_with_volume Jossey-Bass nonprofit guidebook|
subject_facet Nonprofit organizations -- Marketing
title_display The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
title_full The Nonprofit Marketing Guide High-Impact, Low-Cost Ways to Build Support for Your Good Cause, The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen
title_short The nonprofit marketing guide :
title_sub high-impact, low-cost ways to build support for your good cause
topic_facet Business, Marketing, Nonfiction, Nonprofit organizations