Disc 1: How to come up with a great business idea
Understanding your market
Prototypes: making your idea a reality
Defining your business model
Picking your business structure
Starting your business plan
disc 2: Market analysis and marketing strategy
Business logistics and operations
Organizational structure and management teams
Income statements and balance sheets
Cash flow statements and performance measures
disc 3. Finishing your business plan
How to finance your business
From your home office to social media
Starting a family business
Buying a franchise or other business
Understanding intellectual property
disc 4: Managing human resource
The customer's experience and your brand
Entrepreneurial perspectives
Entrepreneurial exhaustion
Entrepreneurial leadership
The successful entrepreneur.
