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Tupperware: the promise of plastic in 1950s America

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English
Description
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Invented by Earl Tupper in the 1940 to promote thrift and cleanliness, the pastel plasticwares were touted as an essential to postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves.
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ISBN:
9781560988274
9781588344366
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Grouping Information

Grouped Work ID c85ab7e1-3e3c-7af4-18f4-8b930566cbef
Grouping Title tupperware the promise of plastic in 1950s america
Grouping Author clarke alison j
Grouping Category book
Last Grouping Update 2018-12-17 22:54:26PM
Last Indexed 2018-12-18 00:00:33AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Clarke, Alison J.
author_display Clarke, Alison J
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
format_catalog Book, eBook
format_category_catalog Books, eBook
id c85ab7e1-3e3c-7af4-18f4-8b930566cbef
isbn 9781560988274, 9781588344366
item_details ils:CARL0000135708|35192025566567|Main Library - Adult Non-Fiction|338.7668497 C5971t|||1|false|false|||||On Shelf||MN||, overdrive:d41dcff3-7155-4454-8a6b-e29ff71dd99a|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online||||
itype_catalog , Book
last_indexed 2018-12-18T06:00:33.617Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 338.7668497 C5971t
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9781560988274
publishDate 1999, 2014
record_details ils:CARL0000135708|Book|Books||English|Smithsonian Institution Press,|c1999.|x, 241 p. : ill. ; 24 cm., overdrive:d41dcff3-7155-4454-8a6b-e29ff71dd99a|eBook|eBook||English|Smithsonian|2014|
recordtype grouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000135708 35192025566567 On Shelf On Shelf false true true false false true
overdrive:d41dcff3-7155-4454-8a6b-e29ff71dd99a -1 Available Online Available Online false true true false false false
subject_facet Plastic container industry -- United States -- History, Plastic tableware -- United States -- History, Tableware industry -- United States -- History, Tupperware (Firm) -- History
title_display Tupperware : the promise of plastic in 1950s America
title_full Tupperware : the promise of plastic in 1950s America / Alison J. Clarke, Tupperware The Promise of Plastic in 1950s America
title_short Tupperware :
title_sub the promise of plastic in 1950s America
topic_facet Business, History, Nonfiction, Plastic container industry, Plastic tableware, Tableware industry