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Ethical chic: the inside story of the companies we think we love

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"Hawthorne gives readers an impartial picture of the difficulties of running a profitable company while trying to maintain a positive corporate belief system...Highly recommended."-- Library Journal , starred review Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot . Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through--that is, until they're reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom's toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. nbsp; It's difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull's-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? nbsp; In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe's, and confronts the founders of Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.
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ISBN:
9780807000946
9780807000953
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Grouping Information

Grouped Work ID c9aadfe6-48f9-11e1-7768-17610f733e2f
Full title ethical chic the inside story of the companies we think we love
Author hawthorne fran
Grouping Category book
Last Update 2018-05-25 23:21:42PM
Last Indexed 2018-05-25 23:56:13PM

Solr Details

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author Hawthorne, Fran.
author_display Hawthorne, Fran
available_at_catalog Main Kids, Main Library
collection_catalog Non-Fiction
detailed_location_catalog Main Library - Adult Non-Fiction
display_description

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 174.4 H399e
owning_library_catalog Nashville Public Library
owning_location_catalog Main Kids, Main Library
primary_isbn 9780807000946
publishDate 2012
record_details ils:CARL0000394410|Book|Books||English|Beacon Press,|c2012.|xxvi, 181 p. ; 24 cm., overdrive:738e3b3b-d78d-41a9-bd56-d7ea9dc418fa|eBook|eBook||English|Beacon Press|2012|
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subject_facet Brand loyalty -- United States -- Case studies, Business ethics -- United States -- Case studies, Corporate image -- United States -- Case studies, Corporations -- Moral and ethical aspects -- United States -- Case studies, Social responsibility of business -- United States -- Case studies
title_display Ethical chic : the inside story of the companies we think we love
title_full Ethical Chic The Inside Story of the Companies We Think We Love, Ethical chic : the inside story of the companies we think we love / Fran Hawthorne
title_short Ethical chic :
title_sub the inside story of the companies we think we love
topic_facet Brand loyalty, Business, Business ethics, Corporate image, Corporations, Moral and ethical aspects, Nonfiction, Social responsibility of business