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Ethical chic: the inside story of the companies we think we love

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In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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ISBN:
9780807000946
9780807000953
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Grouping Information

Grouped Work ID c9aadfe6-48f9-11e1-7768-17610f733e2f
Grouping Title ethical chic the inside story of the companies we think we love
Grouping Author hawthorne fran
Grouping Category book
Last Grouping Update 2019-10-14 22:44:44PM
Last Indexed 2019-10-14 23:45:31PM

Solr Details

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author Fran Hawthorne
author_display Hawthorne, Fran
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Main Library
collection_catalog Non-Fiction
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display_description

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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Book
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owning_library_catalog Nashville Public Library
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Main Library
primary_isbn 9780807000946
publishDate 2012
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
overdrive:738e3b3b-d78d-41a9-bd56-d7ea9dc418fa eBook eBook English Beacon Press 2012
ils:CARL0000394410 Book Books English Beacon Press, c2012. xxvi, 181 p. ; 24 cm.
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subject_facet Brand loyalty -- United States -- Case studies
Business ethics -- United States -- Case studies
Corporate image -- United States -- Case studies
Corporations -- Moral and ethical aspects -- United States -- Case studies
Social responsibility of business -- United States -- Case studies
title_display Ethical chic : the inside story of the companies we think we love
title_full Ethical Chic The Inside Story of the Companies We Think We Love
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne
title_short Ethical chic :
title_sub the inside story of the companies we think we love
topic_facet Brand loyalty
Business
Business ethics
Corporate image
Corporations
Moral and ethical aspects
Nonfiction
Social responsibility of business