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The small business bible: everything you need to know to succeed in your small business

Book Cover
Average Rating
Publisher:
Wiley
Pub. Date:
2012
Language:
English
Description
An updated third edition of the most comprehensive guide tosmall business success

Whether you're a novice entrepreneur or a seasoned pro, TheSmall Business Bible offers you everything you need to know tobuild and grow your dream business. It shows you what really works(and what doesn't!) and includes scores of tips, insiderinformation, stories, and proven secrets of success. Even if you'verun your own business for years, this handy guide keeps you up todate on the latest business and tech trends. This ThirdEdition includes entirely new chapters devoted to social media,mobility and apps, and new trends in online discounting and groupbuying that are vital to small business owners everywhere.

New chapters include:

How to use Facebook, Twitter, and other social media tools toengage customers and potential stakeholders How to generate leads and win strategic partnerships withLinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discountbuying What mobile marketing can do for your business

Give your small business its best shot by understanding the bestand latest small business strategies, especially in thistransformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

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ISBN:
9780470261248
9781118238776
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Grouping Information

Grouped Work ID d631ec97-75ca-87cb-727a-87fdef75cd99
Grouping Title small business bible everything you need to know to succeed in your small business
Grouping Author strauss steven d
Grouping Category book
Last Grouping Update 2018-12-18 22:55:50PM
Last Indexed 2018-12-17 23:43:33PM

Solr Details

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author Strauss, Steven D., 1958-
author_display Strauss, Steven D
display_description "The Small Business Bible, 2E is a comprehensive, easy-to-read, A-to-Z library of everything a small business owner might need to start and succeed in business. It teaches new entrepreneurs what works, and what does not, while giving them scores of tips, hints, insider information, and successes secrets. The essence of the 2nd edition will be to update and greatly expand the book, making it friendlier to the more experienced entrepreneur while still helping the new small business person. The book will be divided into three sections: Part I: Starting Your Business, Part II: Running Your Business, and Part III: Growing Your Business. Some chapters will be updated, and 17 new chapters will be added. New chapters include, but are not limited to: The Green Business, Top Technology Tips, Advertising II: Advanced Advertising (mostly online), Marketing II: Advanced Marketing (mostly online), Developing New Channels and Multiple Profit Centers, and E-Commerce"--Publisher description.
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literary_form Non Fiction
literary_form_full Non Fiction
primary_isbn 9780470261248
publishDate 2008, 2012
record_details ils:CARL0000360668|Book|Books|2nd ed.|English|Wiley,|c2008.|xvii, 526 p. : ill. ; 23 cm., overdrive:49a237d7-6c4f-4bfb-9b2a-7d20c946c13c|eBook|eBook||English|Wiley|2012|
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subject_facet New business enterprises -- United States, Small business -- United States -- Finance, Small business -- United States -- Management
title_display The small business bible : everything you need to know to succeed in your small business
title_full The Small Business Bible Everything You Need to Know to Succeed in Your Small Business, The small business bible : everything you need to know to succeed in your small business / Steven D. Strauss
title_short The small business bible :
title_sub everything you need to know to succeed in your small business
topic_facet Business, Finance, Management, New business enterprises, Nonfiction, Small business