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Selling in Tough Times: Secrets to Selling When No One Is Buying

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Publisher:
Grand Central Publishing
Pub. Date:
2010
Language:
English
Description
We've all heard it before: when times are tough, go back to the basics. It seems simple, but the reality is that in good times, many of us let some of the most important principles of selling go by the wayside, which leaves us scrambling when a downturn hits. That's why world-renowned sales expert Tom Hopkins is here to remind us that challenges are a constant aspect of selling and that the key to success is to keep your attitude positive and to never stop striving for excellence. What's more, Hopkins distills the four key practices to help you get your creative juices flowing and discover and exploit business opportunities that you may not even know existed, including: Success Is In Who You Know: Effectively working with existing clients to generate new leads for business is crucial. Retaining (and Rewarding) Customers: Excellent service and consistent follow-up ensure happy customers and ongoing success. Reducing Sales Resistance: In tough times, people put off making buying decisions. Help them overcome their fears in order to thrive. Converting Clients from the Competition: With fewer new business start-ups for you to pursue, you need strategies for getting clients to consider you over their current providers Don't just survive, learn how to thrive by turning your challenges into advantages today.
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ISBN:
9781609417949
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Grouping Information

Grouped Work ID d7daf790-3a3a-dc0c-ed38-e6c4d52c4da5
Grouping Title selling in tough times secrets to selling when no one is buying
Grouping Author hopkins tom
Grouping Category book
Last Grouping Update 2018-11-15 22:45:21PM
Last Indexed 2018-11-15 23:21:43PM

Solr Details

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author Tom Hopkins
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display_description Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy—the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling—and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times—and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
  • Mine your client list to generate new leads
  • Keep—and reward—your current customers so that they're loyal for life.
  • Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.
  • Woo clients from your competition with 12 new strategies specially tailored for tough times.
  • Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.
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    title_display Selling in Tough Times
    title_full Selling in Tough Times Secrets to Selling When No One Is Buying
    title_short Selling in Tough Times
    title_sub Secrets to Selling When No One Is Buying
    topic_facet Business, Nonfiction