Made to stick: why some ideas survive and others die

Book Cover
Average Rating
5 star
 
(2)
4 star
 
(0)
3 star
 
(0)
2 star
 
(0)
1 star
 
(0)
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
Also in this Series
More Like This
More Details
Contributors:
ISBN:
9781400064281
9781415936566
9781588365965
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID d9cb92f0-3a21-cb8d-c14c-674d8eef0178
Grouping Title made to stick why some ideas survive and others die
Grouping Author heath chip
Grouping Category book
Last Grouping Update 2018-08-14 23:22:34PM
Last Indexed 2018-08-14 00:08:36AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Heath, Dan, 1973-
author Heath, Chip.
author2-role Heath, Dan,1973-
author_display Heath, Chip
available_at_catalog East, Green Hills, Green Hills Kids, Hermitage, Hermitage Kids
collection_catalog Non-Fiction
detailed_location_catalog East - Adult Non-Fiction, Green Hills - Adult Non-Fiction, Hermitage - Adult Non-Fiction
display_description Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
format_catalog Book, eAudiobook, eBook
format_category_catalog Audio Books, Books, eBook
id d9cb92f0-3a21-cb8d-c14c-674d8eef0178
isbn 9781400064281, 9781415936566, 9781588365965
item_details ils:CARL0000279194|35192035271596|Hermitage - Adult Non-Fiction|302.13 H4376m|||1|false|false|||||On Shelf||HM||, ils:CARL0000279194|35192035271612|Green Hills - Adult Non-Fiction|302.13 H4376m|||1|false|false|||||On Shelf||GH||, ils:CARL0000279194|35192035271679|East - Adult Non-Fiction|302.13 H4376m|||1|false|false|||||On Shelf||EA||, ils:CARL0000279194|35192042918924|Green Hills - Adult Non-Fiction|302.13 H4376m|||1|false|false|||||On Shelf||GH||, ils:CARL0000279194|A01789706|McGavock High - Teen Non-Fiction|302.13 HEA|||1|false|false|||||On Shelf||6D532||, overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|2|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Checked Out||||, overdrive:da87dddc-215f-422a-b435-d29defdee4ba|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|2|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Checked Out||||
itype_catalog , Book
last_indexed 2018-08-14T05:08:36.295Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog 302.13 H4376m
owning_library_catalog Nashville Public Library
owning_location_catalog East, Green Hills, Green Hills Kids, Hermitage, Hermitage Kids
primary_isbn 9781400064281
publishDate 2007
record_details ils:CARL0000279194|Book|Books|1st ed.|English|Random House,|c2007.|291 p. ; 22 cm., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2007|, overdrive:da87dddc-215f-422a-b435-d29defdee4ba|eBook|eBook||English|Random House Publishing Group|2007|
recordtype grouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:CARL0000279194 35192042918924 On Shelf On Shelf false true true false false true
ils:CARL0000279194 35192035271596 On Shelf On Shelf false true true false false true
ils:CARL0000279194 35192035271679 On Shelf On Shelf false true true false false true
ils:CARL0000279194 35192035271612 On Shelf On Shelf false true true false false true
overdrive:da87dddc-215f-422a-b435-d29defdee4ba -1 Checked Out Checked Out false false true false false false
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a -1 Checked Out Checked Out false false true false false false
subject_facet Contagion (Social psychology), Context effects (Psychology), Social psychology
title_display Made to stick : why some ideas survive and others die
title_full Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
title_short Made to stick :
title_sub why some ideas survive and others die
topic_facet Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology