Everything is obvious: once you know the answer
|Grouped Work ID||e3131598-b213-30d8-3b5b-6bda91d4ba25|
|Grouping Title||everything is obvious once you know the answer|
|Grouping Author||watts duncan j|
|Last Grouping Update||2018-11-18 02:27:40AM|
|Last Indexed||2018-11-17 00:20:44AM|
|author||Watts, Duncan J., 1971-|
|author_display||Watts, Duncan J|
|available_at_catalog||Green Hills, Green Hills Kids|
|detailed_location_catalog||Green Hills - Adult Non-Fiction|
By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.
Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these "influencers" in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.
Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.
|item_details||ils:CARL0000371767|35192041875653|Green Hills - Adult Non-Fiction|153.4 W349e|||1|false|false|||||On Shelf||GH||, overdrive:3b47cf6c-1f11-4ae5-8f42-f78f0a8a94bd|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,Kindle Book,OverDrive Read|Available Online|||||
|owning_library_catalog||Nashville Public Library|
|owning_location_catalog||Green Hills, Green Hills Kids|
|record_details||ils:CARL0000371767|Book|Books|1st ed.|English|Crown Business,|c2011.|xvi, 335 p. : ill. ; 22 cm., overdrive:3b47cf6c-1f11-4ae5-8f42-f78f0a8a94bd|eBook|eBook||English|The Crown Publishing Group|2011||
|subject_facet||Common sense, Reasoning, Thought and thinking|
|title_display||Everything is obvious : once you know the answer|
|title_full||Everything Is Obvious *Once You Know the Answer, Everything is obvious : once you know the answer / Duncan J. Watts|
|title_short||Everything is obvious :|
|title_sub||once you know the answer|
|topic_facet||Business, Common sense, Nonfiction, Reasoning, Sociology, Thought and thinking|