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How the World Sees You: discover your highest value through the science of fascination

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Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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Grouping Information

Grouped Work ID f08be27d-447d-8c94-5810-8f620a8d5499
Full title how the world sees you discover your highest value through the science of fascination
Author hogshead sally
Grouping Category book
Last Update 2018-05-26 23:36:46PM
Last Indexed 2018-05-26 00:04:57AM

Solr Details

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auth_author2 Bergmann, Erik,, Hogshead, Sally,
author Sally Hogshead
author2-role Bergmann, Erik,narrator., Findaway World, LLC., Harper Audio (Firm)., Hogshead, Sally,narrator., Playaway Digital Audio.
author_display Hogshead, Sally
available_at_catalog Bellevue, Bellevue Kids, Donelson, Looby, Southeast
collection_catalog Audiobook
detailed_location_catalog Bellevue - Adult Audiobook, Donelson - Adult Audiobook, Looby - Adult Audiobook, Southeast - Adult Audiobook

You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others,...

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literary_form_full Non Fiction
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owning_library_catalog Nashville Public Library
owning_location_catalog Bellevue, Bellevue Kids, Donelson, Looby, Southeast
primary_isbn 9781467679800
publishDate 2014
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subject_facet Advertising -- Psychological aspects, Audiobooks, Management, Marketing -- Psychological aspects, Self-actualization (Psychology), Success in business, Typology (Psychology)
title_display How the World Sees You
title_full How the World Sees You Discover Your Highest Value Through the Science of Fascination, How the world sees you [sound recording] : discover your highest value through the science of fascination / Sally Hogshead
title_short How the World Sees You
title_sub discover your highest value through the science of fascination
topic_facet Advertising, Audiobooks, Business, Management, Marketing, Nonfiction, Psychological aspects, Self-actualization (Psychology), Success in business, Typology (Psychology)