How posters work

Foreword / Caroline Baumann

Acknowledgments / Ellen Lupton

Vision is a process / Ellen Lupton

How posters are made / Caitlin Condell

Kauffer's technique/A note on technique / Graham Twemlow/Edward McKnight Kauffer

Poster with a central image / Bruno Munari

Poster No. 524: focal point / Rianne Petter and René Put

Night discourse / Karrie Jacobs

Collecting posters / Gail S. Davidson

Focus the eye

Overwhelm the eye

Simplify

Cut and paste

Overlap

Assault the surface

Activate the diagonal

Manipulate scale

Use text as image

Tell a story

Double the meaning

Amplify

Make eye contact

Make a system.