The art of social media: power tips for power users

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Language:
English
Description
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media --the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."

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ISBN:
9781591848073
9781684413058
9780698197671
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Grouping Information

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Grouping Title art of social media power tips for power users
Grouping Author kawasaki guy
Grouping Category book
Last Grouping Update 2018-09-18 23:20:17PM
Last Indexed 2018-09-18 00:10:23AM

Solr Details

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author Kawasaki, Guy, 1954-
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display_description "A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.
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subject_facet Social media
title_display The art of social media : power tips for power users
title_full The Art of Social Media Power Tips for Power Users, The art of social media : power tips for power users / Guy Kawasaki and Peg Fitzpatrick, The art of social media : power tips for power users [electronic resource] / Guy Kawasaki and Peg Fitzpatrick
title_short The art of social media :
title_sub power tips for power users
topic_facet Business, Computer Technology, Nonfiction, Social media