Unleashing the power of PR: a contrarian's guide to marketing and communication

New opportunities for marketing and public relations

New challenges facing marketing and public relations

Measuring public relations programming

Setting meaningful and measurable public relations objectives

Using research to shape public relations strategy and tactics

Evaluating public relations programs for continual improvement

Real business results : proving, and improving, PR ROI

From concept to reality

Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.