Facebook Marketing All-in-One for Dummies
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Wiley 2014
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Adobe EPUB eBook, OverDrive Read
Edition:
3
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Description
Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

  • Learn how to claim your presence on Facebook
  • Build pages to engage, retain, and sell to customers
  • Discover advanced Facebook marketing tactics
  • Find out why measuring, monitoring, and analyzing are important
  • Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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    Street Date:
    06/16/2014
    Language:
    English
    ISBN:
    9781118816004
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    APA Citation (style guide)

    Andrea Vahl. (2014). Facebook Marketing All-in-One for Dummies. 3 Wiley.

    Chicago / Turabian - Author Date Citation (style guide)

    Andrea Vahl. 2014. Facebook Marketing All-in-One for Dummies. Wiley.

    Chicago / Turabian - Humanities Citation (style guide)

    Andrea Vahl, Facebook Marketing All-in-One for Dummies. Wiley, 2014.

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    Andrea Vahl. Facebook Marketing All-in-One for Dummies. 3 Wiley, 2014.

    Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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          Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands-on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.

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    shortDescription
    Reach your customers with the latest Facebook marketing strategies

    Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

    Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One...

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    Reach your customers with the latest Facebook marketing strategies

    Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

    Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

  • Learn how to claim your presence on Facebook
  • Build pages to engage, retain, and sell to customers
  • Discover advanced Facebook marketing tactics
  • Find out why measuring, monitoring, and analyzing are important
  • Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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    Introduction 1

    Book I: Joining the Facebook Marketing Revolution 7

    Chapter 1: Exploring Facebook Marketing 9

    Chapter 2: Creating Your Facebook Marketing Plan 27

    Book II: Claiming Your Presence on Facebook 57

    Chapter 1: Understanding Facebook Pages and Personal Accounts 59

    Chapter 2: Creating Your Business Page 77

    Chapter 3: Administering Your Facebook Business Page 115

    Chapter 4: Arranging What Your Visitors See 145

    Chapter 5: Using Your Personal Profile to Support Your Business 159

    Book III: Adding the Basics to Your Facebook Page 175

    Chapter 1: Posting to Your Page 177

    Chapter 2: Facebook Apps 101 197

    Chapter 3: Importing Your Blog Posts into Your Facebook Page 207

    Chapter 4: Connecting Your Page to Twitter 229

    Chapter 5: The Fine Print: Legal and Other Considerations 243

    Book IV: Building, Engaging, Retaining, and Selling to Your Community 251

    Chapter 1: Building Visibility for Your Page 253

    Chapter 2: Engaging and Retaining Your Community 277

    Chapter 3: Using Like Links and Buttons 295

    Chapter 4: Expanding Your E-Commerce Products and Services 307

    Chapter 5: Building Visibility for Your Timeline 319

    Book V: Understanding Facebook Applications 329

    Chapter 1: Customizing Your Page with Facebook Apps 331

    Chapter 2: Using iFrame Apps to Create Custom Tabs 343

    Book VI: Making Facebook Come Alive with Events and Contests 365

    Chapter 1: Creating Facebook Events 367

    Chapter 2: Building Excitement with a Contest 389

    Chapter 3: Running a Timeline Contest 401

    Chapter 4: Using Third-Party Contest Applications 417

    Chapter 5: Promoting Your Contest and Analyzing the Results 447

    Book VII: Facebook Advertising 467

    Chapter 1: Advertising in Facebook 469

    Chapter 2: Creating a Facebook Ad 493

    Chapter 3: Exploring Power Editor 521

    Chapter 4: Testing, Measuring, and Modifying Your Ad 553

    Book VIII: Advanced Facebook Marketing Tactics 581

    Chapter 1: An Introduction to Advanced Facebook Marketing 583

    Chapter 2: Marketing with Facebook Social Plug-ins 607

    Chapter 3: Discovering Live Video on Facebook 633

    Chapter 4: Using Facebook for Mobile Marketing 653

    Book IX: Measuring, Monitoring, and Analyzing 673

    Chapter 1: Setting Realistic Targets to Identify Success 675

    Chapter 2: Exploring Facebook Insights 693

    Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715

    Index 733